How does ChatGPT work: Become Part Of Its Knowledge! With Jason Barnard and Mariana Franco

Explore the fascinating world of ChatGPT, assistive engines, and their integration with search technologies. In this episode, Mariana Franco and Jason Barnard dive deep into how ChatGPT works, its integration with Bing, and how search engines like Google are evolving with AI.

Discover the challenges of hallucination in AI, the future of fact-checking, and how conversational engines, knowledge graphs, and search results combine to create a powerful ecosystem. The discussion also touches on the impact of walled gardens, strategies for marketers to prepare for the future of search, and how to ensure your brand thrives in this rapidly changing landscape.

Topics Covered:

What is ChatGPT with search?
How Bing integrates with ChatGPT.
The evolution of Google Learn About and AI overviews.
The role of knowledge graphs in fact-checking.
Preparing your brand for the future of search and AI-driven engines.
How walled gardens impact the user and brand experience.
Strategies to dominate in AI search and conversational engines.

Video by: Mariana Franco. Host: Mariana Franco. Guest: Jason Barnard. November 30, 2024

Jason Barnard

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.