How SERPs (& Marketing) changed since the 90s with Jason Barnard and Mariana Franco
Dive into the journey of search with me, Mariana Franco, and the brilliant Jason Barnard! In this nostalgic yet forward-looking episode, we explore the evolution of search engine results pages (SERPs)—from the simple blue links of the 90s to today’s feature-packed, AI-powered experiences.
We share personal stories, industry insights, and even a few laughs as we discuss:
- The rise of SERPs and what “search engine results page” really means.
- How search evolved from basic links to a rich ecosystem of videos, images, and knowledge panels.
- The sneaky transformation of Google and other engines into universal search powerhouses.
What the future holds with AI overviews, zero-click searches, and SERP purchasing. Whether you’re a search enthusiast, a marketer, or just someone who loves geeking out about the internet, this episode is packed with insights and fun moments.
Video by: Mariana Franco. Host: Mariana Franco. Guest: Jason Barnard. November 27, 2024
