#142 Brand SERPS and How to Boost Them
What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do you get those Knowledge Panel thingies with your picture on the righthand side of the search results?
Jason Barnard is the man who will tell us all. He is known as The Brand SERP Guy and is a digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management.
Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.