Branded search refers to the act of a user searching for a specific company, product, or service by name, rather than using generic or non-branded keywords. For example, instead of searching for “running shoes,” a branded search would be something like “Nike running shoes” or simply “Nike.” This type of search indicates a level of brand awareness and often reflects a user’s intent to engage directly with the brand or its offerings. Branded searches are valuable for businesses as they demonstrate that users are familiar with the brand and may be more likely to convert or engage with the website.
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
Tune in to an enlightening conversation with our special guest, Jason Barnard (Branded Search and Beyond), a digital marketing veteran with a penchant for punk-folk music and animated storytelling. Having...
Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a...
Doing SEO on branded terms might seem simple, unprofitable, or perhaps even unnecessary. Not true. Starting with the exact match Brand SERP, and moving outwards to informational queries around the...
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting...
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
Branded Search Results with Jason “The Brand SERP Guy®” Barnard of Kalicube® – NerdBrand Podcast Ep.60 Jason Barnard is known as The Brand SERP Guy – a digital marketer who...
In this episode of Get the Balance Right podcast we are joined by The Brand SERP Guy®, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder...
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.