Branded Search
Branded Search
Description
Branded search refers to the act of a user searching for a specific company, product, or service by name, rather than using generic or non-branded keywords. For example, instead of searching for “running shoes,” a branded search would be something like “Nike running shoes” or simply “Nike.” This type of search indicates a level of brand awareness and often reflects a user's intent to engage directly with the brand or its offerings. Branded searches are valuable for businesses as they demonstrate that users are familiar with the brand and may be more likely to convert or engage with the website.
Posts tagged with Branded Search
How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? Branded Search (and Beyond) with Jason Barnard
How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? – Kalicube® Knowledge Nuggets What you’ll learn: 00:00 Jason Barnard00:01 How Do Podcasts Enhance Your Personal Branding and Online...
Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google
Welcome to Podcast Gurus! Our guest today is Jason Barnard the CEO of Kalicube®, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a...
Brand SERP Guy: The Secrets to Dominating Google Rankings & SEO Mistakes to Avoid
Our guest today is Jason Barnard the CEO of Kalicube®, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as...
653: How to Increase Branded Search Queries and Volume
Branded SERP specialist Jason Barnard returns to “The Business Storytelling Show” to share how to increase branded search and why that’s an important strategy. Listen here: 653: How to Increase Branded Search...
653: How to Increase Branded Search Queries and Volume
Branded SERP specialist Jason Barnard returns to “The Business Storytelling Show” to share how to increase branded search and why that’s an important strategy. Video by: ctrappe. Host: Christoph Trappe. Guest: Jason Barnard. March 7, 2024.
How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
EP 7: How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
Harnessing Google for Brand Success: An Interactive Session with Jason Barnard
Tune in to an enlightening conversation with our special guest, Jason Barnard (Branded Search and Beyond), a digital marketing veteran with a penchant for punk-folk music and animated storytelling. Having...
#372 – Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard’s Unique Approach to Brand Management (Branded Search and Beyond)
Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a...
SEO for Branded Search – Why It Is Vital to Your Bottom Line and What You Need to Do
Doing SEO on branded terms might seem simple, unprofitable, or perhaps even unnecessary. Not true. Starting with the exact match Brand SERP, and moving outwards to informational queries around the...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Branded SERP: The Secret to Ranking Higher
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting...
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Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator
Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.