Branded Search
Branded Search
used extensively by Jason Barnard since 2012.
Description
A Branded Search is a search query performed on a search engine or AI Assistive Engine that explicitly contains the name of a person, company, product, or other named entity.
The Branded Search definition
Jason Barnard frames Branded Search not as a simple navigational query, but as a pivotal moment in the customer journey. When a potential client or partner conducts a Branded Search, they are actively evaluating the brand, making the resulting Brand SERP the brand's digital business card. This is a moment of truth where the brand's reputation, credibility, and narrative are either validated or undermined. Within The Kalicube Process, understanding and optimising for Branded Search is fundamental to controlling this first impression and establishing trust with both human audiences and the algorithms of AI Assistive Engines.
How Jason Barnard uses Branded Search definition
At Kalicube, Branded Search is the central focus and primary key performance indicator (KPI) of The Kalicube Process. Jason Barnard uses the results of Branded Searches (the Brand SERP) as an unforgiving diagnostic tool to analyze a brand's entire Digital Brand Echo. By systematically improving the results for these searches, we directly engineer a positive, accurate, and convincing brand narrative. This ensures that when high-intent prospects perform a Branded Search, they are met with a compelling story that accelerates their journey down the acquisition funnel, directly driving business growth.
Why Branded Search matters to digital marketers
For over half a century, advertising legend David Ogilvy taught that "every advertisement is a long-term investment in the personality of the brand." In the digital age, Jason Barnard extends this principle by demonstrating that the result of every Branded Search is the ultimate, real-time referendum on that brand's personality. While Ogilvy built brand personalities through carefully crafted campaigns, Barnard shows how algorithms now construct that personality from the messy, fragmented data across the entire web. The concept of Branded Search is the critical bridge between these two eras. It is the moment a user actively seeks out your brand's personality, and what they find—the Brand SERP—is what AI Assistive Engines learn from. Mastering your Branded Search results is therefore the essential mechanism for ensuring Ogilvy's strategic brand-building is accurately translated for the algorithmic age.
Posts tagged with Branded Search
Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
EP 7: How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
Harnessing Google for Brand Success: An Interactive Session with Jason Barnard
Tune in to an enlightening conversation with our special guest, Jason Barnard (Branded Search and Beyond), a digital marketing veteran with a penchant for punk-folk music and animated storytelling. Having...
#372 – Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard’s Unique Approach to Brand Management (Branded Search and Beyond)
Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a...
SEO for Branded Search – Why It Is Vital to Your Bottom Line and What You Need to Do
Doing SEO on branded terms might seem simple, unprofitable, or perhaps even unnecessary. Not true. Starting with the exact match Brand SERP, and moving outwards to informational queries around the...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Branded SERP: The Secret to Ranking Higher
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting...
3 Ways to Get You More Traffic and Boost Brand SERP
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
Branded Search Results with Jason “The Brand SERP Guy” Barnard of Kalicube
Branded Search Results with Jason “The Brand SERP Guy®” Barnard of Kalicube® – NerdBrand Podcast Ep.60 Jason Barnard is known as The Brand SERP Guy – a digital marketer who...
What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)
In this episode of Get the Balance Right podcast we are joined by The Brand SERP Guy®, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder...
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
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Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard – award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.