Credibility
Credibility
Factual definition
Credibility, within The Kalicube Process, is the act of systematically demonstrating to both audiences and algorithms that a brand is the most trustworthy and authoritative solution within its specific niche.
Jason Barnard definition of Credibility
As the second pillar of The Kalicube Process, Credibility builds upon the foundation of Understandability - the initial phase where algorithms are taught the basic facts about a brand. Once an AI Assistive Engine understands *what* a brand is, the Credibility phase answers the question of *why* it is the best choice. This phase involves systematically building and amplifying trust signals across a brand's entire Digital Ecosystem, which is the sum of all online touchpoints. At Kalicube, Jason Barnard expands on Google’s E-E-A-T framework by adding Notability and Transparency (N-E-E-A-T-T), ensuring that claims of expertise are corroborated by third-party sources, customer reviews, and media appearances. Establishing Credibility transforms a brand from being merely understood by algorithms to being confidently recommended by them.
How Jason Barnard uses Credibility
At Kalicube, Jason Barnard implements the Credibility phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, through a data-driven roadmap of specific strategies and Standard Operating Procedures (SOPs). This involves systematically enriching a client's Brand SERP and Knowledge Panel with trust-building elements like positive recommendations, rich media, and authoritative subtitles. We actively expand the brand's digital footprint into relevant, authoritative spaces to build what Jason Barnard calls N-E-E-A-T-T (Notability, Experience, Expertise, Authoritativeness, Trust, and Transparency). By building this demonstrable Credibility, we create the conditions for algorithms to not just understand our clients, but to trust them enough to recommend them, directly driving visibility, lead generation, and business growth.
Why Jason Barnard perspective on Credibility matters
For decades, Robert Cialdini's work on the principles of persuasion - such as "Authority" and "Social Proof" - has been a cornerstone of marketing, explaining how humans are influenced to say "yes." His principles are fundamentally about demonstrating credibility to other people. Jason Barnard's work translates this psychological imperative into a technical reality for the AI era. The concept of Credibility, as defined within The Kalicube Process, is the systematic engineering of Cialdini's principles for an algorithmic audience. AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI are now the world's most powerful arbiters of authority, constantly evaluating a brand's entire Digital Brand Echo for signals of trustworthiness. They don't just read your website; they look for the corroborating social proof, the authoritative mentions, and the consistent expert narrative that Cialdini proved are so persuasive. In this new landscape, proactively building your brand's algorithmic Credibility is no longer optional; it is the essential strategy for ensuring that both humans and machines see you as the definitive, trustworthy answer in the new conversational funnels.
Posts tagged with Credibility
Fixing Your Personal Brand When AI And Search Results Misrepresent You
Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it...
240: Make the Machines Get You with Jason Barnard
240: Ensure the AI Search and Assistive Engines Understand You - Steve Preda with Jason Barnard Jason Barnard, Founder and CEO of Kalicube®, is driven by a passion to help...
Make the Machines Get You
Jason Barnard, Founder and CEO of Kalicube®, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent...
How Can You Shape Both Human and AI Perception of Your Brand? (More than a Few Words Podcast)
How Can You Shape Both Human and AI Perception of Your Brand? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares insights on influencing...
How Can Your Brand Survive and Thrive in an AI-Driven World? (optYOUmize Podcast)
How Can Your Brand Survive and Thrive in an AI-Driven World? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard addresses the evolving landscape of...
#1038 Build Your Online Brand | Jason Barnard
I had a great conversation with Jason Barnard about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand Search Engine...
Build Your Online Brand | Jason Barnard | More than a Few Words
I had a great conversation with Jason Barnard (@jasonmbarnard ) about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand...
Free Traffic By Making Google Understand You with Jason Barnard
In this episode of the optYOUmize Podcast, host Brett Ingram talks with Jason Barnard, CEO of Kalicube®, about online brand management and his journey from a musician to a successful...
Free Traffic By Making Google Understand You with Jason Barnard
Host Brett Ingram talks with Jason Barnard, founder and CEO of Kalicube®. Jason specializes in online brand management and reshaping Google’s focus on individuals and companies. From his early entrepreneurial...
How Does the Kalicube Process Stay Ahead of Technological Advancements? (Business Growth Talks Podcast)
How Does The Kalicube Process™ Stay Ahead of Technological Advancements? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the dominance of the Kalicube...
How to Become a Recommended Solution Provider on Google Entity Lists
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...
How Does Your Omnipresent Deliverability Bring More Conversions? (Chasing the Insights Podcast)
How Does Your Omnipresent Deliverability Bring More Conversions? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses “Deliverability” as the final phase of the...
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Jason Barnard - award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...