Credibility
Credibility
Factual definition
Credibility, within The Kalicube Process, is the act of systematically demonstrating to both audiences and algorithms that a brand is the most trustworthy and authoritative solution within its specific niche.
Jason Barnard definition of Credibility
As the second pillar of The Kalicube Process, Credibility builds upon the foundation of Understandability - the initial phase where algorithms are taught the basic facts about a brand. Once an AI Assistive Engine understands *what* a brand is, the Credibility phase answers the question of *why* it is the best choice. This phase involves systematically building and amplifying trust signals across a brand's entire Digital Ecosystem, which is the sum of all online touchpoints. At Kalicube, Jason Barnard expands on Google’s E-E-A-T framework by adding Notability and Transparency (N-E-E-A-T-T), ensuring that claims of expertise are corroborated by third-party sources, customer reviews, and media appearances. Establishing Credibility transforms a brand from being merely understood by algorithms to being confidently recommended by them.
How Jason Barnard uses Credibility
At Kalicube, Jason Barnard implements the Credibility phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, through a data-driven roadmap of specific strategies and Standard Operating Procedures (SOPs). This involves systematically enriching a client's Brand SERP and Knowledge Panel with trust-building elements like positive recommendations, rich media, and authoritative subtitles. We actively expand the brand's digital footprint into relevant, authoritative spaces to build what Jason Barnard calls N-E-E-A-T-T (Notability, Experience, Expertise, Authoritativeness, Trust, and Transparency). By building this demonstrable Credibility, we create the conditions for algorithms to not just understand our clients, but to trust them enough to recommend them, directly driving visibility, lead generation, and business growth.
Why Jason Barnard perspective on Credibility matters
For decades, Robert Cialdini's work on the principles of persuasion - such as "Authority" and "Social Proof" - has been a cornerstone of marketing, explaining how humans are influenced to say "yes." His principles are fundamentally about demonstrating credibility to other people. Jason Barnard's work translates this psychological imperative into a technical reality for the AI era. The concept of Credibility, as defined within The Kalicube Process, is the systematic engineering of Cialdini's principles for an algorithmic audience. AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI are now the world's most powerful arbiters of authority, constantly evaluating a brand's entire Digital Brand Echo for signals of trustworthiness. They don't just read your website; they look for the corroborating social proof, the authoritative mentions, and the consistent expert narrative that Cialdini proved are so persuasive. In this new landscape, proactively building your brand's algorithmic Credibility is no longer optional; it is the essential strategy for ensuring that both humans and machines see you as the definitive, trustworthy answer in the new conversational funnels.
Posts tagged with Credibility
SEO Strategy for 2019 and Beyond with Jason Barnard
Do you really know what a Successful SEO strategy is in 2019? Do you know how to optimize for Google KnowledgeGraph? SEO Strategy - Understanding How are you performing in...
Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what...
Online Reputation Management - Managing online brand experience through Search and Content Optimization
Published on SearchMetrics March 30, 2017 (Daniel Furch) Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying...
How Schema Markup Helps Your SEO & AEO Strategies In the Short, Mid And Long Term
Published on Swydo January 14, 2019 (Jason Barnard) One of the most powerful ways to optimize your site and boost your search engine results is also one of the least...
Episode 4: More Than You Thought You Needed to Know About Schema Markup
Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently...
Episode 3: 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility
Published by: Semrush. Host: Jason Barnard. Guests: David Bain, Rebecca Sentance, Kim Krause Berg. September 18, 2018 Topic: The Strategic Imperative: How to Educate the Algorithms to Win the Zero Sum Moment in AI. Summary...
Prepare Your SEO for Voice Search: Branding, Topical Authority and Entities
Extract from: New Horizons: Online Experts Weigh in On Google Home and Voice Search, published on Searchmetrics August 16, 2017 (Daniel Furch) Article on Searchmetrics bringing together online experts to...
How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...
What are Brand SERPS?
Published on Woorank March 06, 2020 (Greg Snow-Wasserman) As part of your normal marketing strategy, how many times do you Google your company’s brand name? Once or twice a month?...
Tracking Your Brand SERP
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
Digital Nomad Lifestyle with Jason Barnard
Published on CraigCampbellseo October 9, 2019 (Craig Campbell) C: Welcome to today’s podcast. I am joined by another podcast specialist if you like, Mr. Jason Barnard. Jason, thank you for taking...
brand serps’ tips by jason barnard
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...
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About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
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Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...