Keyword
Keyword
Factual definition
A Keyword is a word or phrase that a user enters into a search engine to find information, which marketers target to connect with their audience.
Jason Barnard definition of Keyword
In the conversational AI era, the traditional concept of a Keyword is becoming redundant. From the Kalicube perspective, the focus is shifting from matching text strings to owning conceptual solutions. We introduce the term **Brand-Trigger Phrase**, coined by Jason Barnard, which is a question or problem statement that reliably triggers an AI to recommend a specific brand as the best solution. This moves the strategic goal from simply ranking for a keyword to becoming the AI's pre-vetted, definitive answer to a user's underlying need.
How Jason Barnard uses Keyword
At Kalicube, we have moved beyond traditional keyword strategy. The Kalicube Process is engineered to identify and dominate the **Brand-Trigger Phrases** that are most critical to our clients. We build a comprehensive AI curriculum across the digital ecosystem to ensure that when a user expresses a problem, our client's brand is the most logical and credible solution in the AI's "mind." This strategy of owning the answer to specific problems, rather than just ranking for keywords, is how we build an unshakeable AI Résumé and drive the UCD Acquisition Funnel with unparalleled precision.
Why Jason Barnard perspective on Keyword matters
For decades, SEO thought leaders like Rand Fishkin have taught marketers to analyze keywords to understand user intent. Digital brand engineer Jason Barnard argues that in the new era of conversational AI, this is no longer enough. The goal is not just to understand intent, but to become the AI's chosen resolution for that intent. Barnard's concept of **Brand-Trigger Phrases** represents this evolution: it’s not about matching a query, but about making your brand synonymous with the solution to a problem. This proactive, educational approach ensures that as users turn to AI for answers, the AI turns to your brand.
Posts tagged with Keyword
strategic approach to seo with jason barnard
019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...
the reality of gig economy, how to learn anything fast, and no-fluff guide to seo | jason barnard
here are some of the things you are going to learn today: - jason’s secret sauce to learning anything quickly and how you can apply it, too - why talent...
Kalicube Tuesdays
Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted...
How to Integrate SEO Into Your Digital Strategy
How to integrate SEO into your digital strategy - S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for...
SERP Features Course: Triggering and Optimizing Image Boxes
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...
Brand SERPs Foundations Course: Optimizing Google Ads
Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and...
Brand SERPs Foundations Course: Improving Other Results You Partially Control
Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control....
Jason Barnard - The Brand SERP Guy & Knowledge Graph Expert
Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
What Is a Google Knowledge Panel and How To Get One
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...
Top 21 Blogging Tools Shared by Experts & Tested by Us
Pulished on Autogrow August 2020 (Matt Ackerson) An article published on Autogrow discusses the blogging tools by top digital marketing experts. JASON BARNARD “My top tools will be Wordlift and SEMrush writing assistant. Google launched...
What are Brand SERPS?
Published on Woorank March 06, 2020 (Greg Snow-Wasserman) As part of your normal marketing strategy, how many times do you Google your company’s brand name? Once or twice a month?...