Knowledge Panel

Knowledge Panel

Description
Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web. You’ll see the Knowledge Panel on the right hand side of search results pages in Google.
Posts tagged with Knowledge Panel

Social Media Brand Strategy and How It Effects SEO with Jason Barnard

It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn’t measure and SEO brought the free traffic. But nowadays, both can do...

AIBrandBrand SERP+14 more
Feb 15, 2022 Jason Barnard

Knowledge Panels – Jason Barnard – CONTFERENCE #1

Knowledge PanelsHow to Trigger and Manage a Knowledge Panels for your Brand. Jason Barnard during CONTFERENCE #1 – online content intelligence & content marketing conference. Video by: CONTADU – Content...

BrandCompanyConference+6 more
Feb 13, 2022 Jason Barnard

Brand SERPs and Knowledge Panels with Jason Barnard Ep. 7

This week we speak to the Brand SERP expert, Jason Barnard. Jason tells us about building a Knowledge Panel for your brand and how to maintain control of it. On...

AIAmazonBrand+10 more
Feb 11, 2022 Jason Barnard

How to Optimise Your Brand’s Search Results? | The Brand SERP Guy, Jason Barnard

Learn how to educate search engines like Google about your brand. Jason Barnard, The Brand SERP Guy®, talks about search engine optimisation, search results page, knowledge panels, & more. He...

AIAmazonBing+22 more
Feb 9, 2022 Jason Barnard

Brand SERPs with Jason Barnard

Brand SERPs with Jason Barnard (233) Jason Barnard (The Brand SERP Guy®) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt...

BrandBrand SERPBrand SERP Optimization+11 more
Jan 17, 2022 Jason Barnard

Brand SERPs and How to Boost Them

What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do...

BrandBrand SERPCompany+10 more
Jan 7, 2022 Jason Barnard

Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile

Most businesses have their website pages on social media platforms to increase customer engagement. But does this information appear when you Google your business? In this episode, Jason Barnard, shares the...

AIBrandBrand SERP+12 more
Jan 4, 2022 Jason Barnard

Brand SERP Optimization: Taking Marketing To The Next Level With Jason Barnard

Most businesses have their website pages on social media platforms to increase customer engagement. But does this information appear when you Google your business? In this episode, Jason Barnard, shares...

AIBrandBrand SERP+10 more
Jan 4, 2022 Jason Barnard

Glossary

Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...

AIBrandBrand Credibility+19 more
Jan 1, 2022 Jason Barnard

Conclusion: Why Brand SERP Optimisation is the Cornerstone of Online Success

Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...

AIBingBrand+26 more
Jan 1, 2022 Jason Barnard

Chapter Seven: Managing Knowledge Panels

Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...

AIBrandBrand Credibility+21 more
Jan 1, 2022 Jason Barnard

Chapter Six: Triggering Rich Elements (SERP Features)

Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....

AIBrandBrand SERP+17 more
Jan 1, 2022 Jason Barnard
Related Pages:

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+23 more
Jun 29, 2025 Jason Barnard

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+22 more
Apr 17, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+56 more
Mar 22, 2025 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AIAmazonBrand+17 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+30 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+22 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+54 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+33 more
Sep 9, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+48 more
Jun 28, 2024 Staff Writer

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+38 more
Nov 3, 2023 Jason Barnard

Jason Barnard Interviews

When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...

BrandBrand SERPBranding+7 more
Aug 12, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

AIBrandBrand SERP+18 more
Jun 20, 2022 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+27 more
May 3, 2022 Jason Barnard

The Brand Serp Guy

Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.

AIBrandBrand SERP+10 more
Jul 24, 2021 Jason Barnard

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

AIBrandBrand SERP+26 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

AIBrandBrand SERP+22 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

AIBrandBrand SERP+21 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

AIBrandBrand SERP+21 more
Jun 13, 2020 Jason Barnard

Jason Barnard – Digital Marketer, voice actor, musician

he is a marketer, a voice actor and a digital nomad. In his spare time he plays the double bass and the fool.

BrandBrand SERPJason Barnard+3 more
Dec 2, 2019 Jason Barnard

Jason Barnard’s Career

Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...

BrandBrand SERPBusiness+10 more
Oct 25, 2019 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+41 more
May 19, 2016 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

AIBrandBrand Authority+18 more
Sep 20, 2014 Jason Barnard