The definition of SEO. The definition of SEO has changed out of all recognition since I started back in 1998, and that was the last century, which makes me feel...

Published on Linkedin January 01, 2020 (Jason Barnard) Nobody asked me, but here are my plans 2020 1 – Continue with the 100% nomad lifestyle. I have pretty much all...

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

SEMrush’s Global Marketing Day event aims to redefine how you approach marketing education. It is an online marketing conference, streaming live on YouTube from studios in 4 locations: Sydney, London,...

Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...

In local search, a lot of the time people don’t click through to your website. They never see your website, so Google’s search result becomes your homepage. You could also...

Ross Travendale is a passionate digital marketer committed to bringing his client’s real-world value. Now he is the managing director at Type A Media, Ross spends his time researching new...

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone -  clients, partners, distributors, suppliers, employees,...

Today certified by Google and Searchmetrics, for more than 18 years, The Brand SERP Guy® (Jason Barnard) analyzes and exploit the opportunities that Google and the other search engines offer...

Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...

Brand SERPS You Really Should Be Tracking (And Improving) Published on SEMrush June 07, 2018 by Jason Barnard Ignore {Brand} SERPs at your peril! Search queries in the SERPs for...

An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine...

A Peek Inside Digital Marketing Published by semrush Jason Barnard contributed to A Peek Inside Digital Marketing, a comprehensive guide by SEMrush that explores essential strategies and insights for today’s digital marketers. Known for its actionable advice from industry experts, this book is an invaluable resource for anyone looking to enhance their digital marketing skills.

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today – Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.