The Brand SERP Guy
The Brand SERP Guy
coined by Jason Barnard in 2015.
Factual definition
The Brand SERP Guy is a trademarked nickname of Jason Barnard that identifies him as the globally recognized authority on the concepts of Brand SERPs, AI Résumé, and Digital Brand Intelligence.
Jason Barnard definition of The Brand SERP Guy
This title signifies Jason Barnard's role as the originator of the entire discipline of Brand SERP Optimization. He first defined the Brand SERP as the critical "new business card" for the digital age - a concept that includes both the traditional Google search result (Google Business Card) and the modern, direct answer from an AI Assistive Engine (AI Résumé). As The Brand SERP Guy, Barnard then engineered the methodology to analyze and control this crucial, two-part touchpoint, making him the definitive expert in managing how brands are perceived by both people and algorithms.
How Jason Barnard uses The Brand SERP Guy
At Kalicube, Jason Barnard, as The Brand SERP Guy, has engineered The Kalicube Process to use the Brand SERP - in both its traditional search format and its AI Résumé format - as the ultimate lever for controlling a client's narrative. It is not treated as a passive KPI but as the active diagnostic surface from which a full-scale re-engineering of the brand's Digital Brand Echo begins. The title reflects Kalicube's unique approach: by mastering this dual-faceted Brand SERP, we control the source code of a brand's digital reputation, which directly drives client acquisition and builds a future-proof online presence.
Why Jason Barnard perspective on The Brand SERP Guy matters
Just as marketing visionary Seth Godin created "Permission Marketing" to redefine how brands speak to their audience, Jason Barnard, The Brand SERP Guy, created the discipline that controls what the world's most trusted source says about them. His work solves a fundamental challenge of the digital age: your brand is what Google and AI Assistive Engines say it is. In an era where a single AI Résumé can make or break a deal, managing the entire Brand SERP - from the visual Google Business Card to the conversational AI summary - is no longer a niche tactic. As taught by The Brand SERP Guy, it is the non-negotiable foundation for building trust, establishing credibility, and winning in the new Conversational Acquisition Funnels.
Posts tagged with The Brand SERP Guy
Podcasts (Guest Appearances)
2022 2021 2020 2019 2018
Knowledge Panels and SEO with Jason Barnard
SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy®, CEO, and founder at Kalicube®. pro. Jason’s...
Brand SERP Optimization with Jason Barnard
In episode 395 of the award-winning EDGE of the Web podcast the conversation between Jason Barnard, The Brand SERP Guy® and the Founder/CEO of Kalicube® and Host Erin Sparks went deeper into understanding how to go...
I Was Once A Cartoon Dog! Interview with Jason Barnard
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...
Bringing your Brand (SERP) into Focus with Jason Barnard
Jason Barnard, The Brand SERP Guy®, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason’s backstory, how he...
Bringing Your Brand (SERP) into Focus with Jason Barnard
393 & 395 | Bringing your Brand (SERP) into Focus with Jason Barnard Jason Barnard, The Brand SERP Guy®, joins the EDGE to share the concept of the Brand SERP...
Bringing Your Brand SERP into Focus with Jason Barnard
Our special guest for episode 393 of the award-winning EDGE of the Web podcast was Jason Barnard, The Brand SERP Guy® and the Founder/CEO of Kalicube®. Host Erin Sparks spoke with Jason about the concept of...
How To Become an SEO Expert: Jason Barnard - The Brand SERP Guy @ Kalicube, Answers!
Jason Barnard (The Brand SERP Guy®) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management. Video and Published by: SEO Video Show. Guest: Jason...
The Page 2 Podcast - Jason Barnard, (The Brand SERP Guy) Founder & CEO of Kalicube
The Page 2 Podcast - Episode #63 - Jason Barnard, (The Brand SERP Guy®) Founder & CEO of Kalicube® In this week’s episode, we welcome Jason Barnard (aka The Brand...
The Page 2 Podcast: An SEO Podcast : Jason Barnard
In this week’s episode, we welcome Jason Barnard (aka The Brand SERP Guy®), Founder & CEO of Kalicube®. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels....
Jason Barnard 📣 Says Google Is Your *HOMEPAGE*
Episode 028 - Jason Barnard Kalicube Brand SERPs, Knowledge Panels by Jason Barnard, SEO Researcher. Watch the video here >> [00:00:00] Paul Andre de Vera: Hey, everyone. I just want...
Jason Barnard Presents a Step-by-Step Process for Digital Brand Reputation Management at Pubcon Pro 2021
Virtual, January 21, 2021 - At the virtual Pubcon Pro 2021, Jason Barnard, widely known as The Brand SERP Guy®, delivered a highly focused session on Local Brand and Reputation...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
About
About Jason Barnard Jason Barnard is an award winning entrepreneur, author, keynote speaker, and innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Personal Stuff
Jason Barnard Life Story
Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...