Users
Users
Factual definition
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
Jason Barnard definition of Users
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Jason Barnard perspective on Users matters
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
Google Is Becoming a Walled Garden: How Can Marketers Stay In? With Jason Barnard and Maryanna Franco
SEO and digital marketing expert Maryanna Franco and Jason Barnard explore the intriguing concept of walled gardens in the digital world. From social media platforms to search engines, we discuss...
SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...
How Can You Future-Proof Digital Marketing Amid AI Advancements? (Entrepreneur’s Enigma Podcast)
How Can You Future-Proof Digital Marketing Amid AI Advancements? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard introduces the concept of “future-proofing” in Digital...
How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? (Marketing in the Age of AI Podcast)
How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the challenges of managing online...
How Do AI Assistive Engines Determine Who to Recommend to Its Users? (Marketing in the Age of AI Podcast)
How Do AI Assistive Engines Determine Who to Recommend to Its Users? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard illustrates how AI assistive engines...
How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? (Ranking Revolution Podcast)
How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains The Kalicube Process™ and its impact...
Fixing Your Personal Brand When AI And Search Results Misrepresent You
Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it...
How Can You Fully Educate Google and AI about Your Personal Brand? (Tailoring Talk Podcast)
How Can You Fully Educate Google and AI about Your Personal Brand? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses a unique approach...
How Can You Shape Both Human and AI Perception of Your Brand? (More than a Few Words Podcast)
How Can You Shape Both Human and AI Perception of Your Brand? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares insights on influencing...
How Can Your Brand Survive and Thrive in an AI-Driven World? (optYOUmize Podcast)
How Can Your Brand Survive and Thrive in an AI-Driven World? - Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard addresses the evolving landscape of...
How Do You Establish A Solid Foundation for Your Brand Online? (optYOUmize Podcast)
How Do You Establish A Solid Foundation for Your Brand Online? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of ensuring...
Why Do You Need to Fully Educate Google? (Product Led Growth Leaders Podcast)
Why Do You Need to Fully Educate Google? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the importance of fully educating Google. He...
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Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
SEO in 2026: 117 of the Very Best Guests from Digital Marketing and SEO share their Top Actionable Tip for 2026 by David Bain (Author)
SEO in 2026: 117 of the Very Best Guests from Digital Marketing and SEO share their Top Actionable Tip for 2026 by David Bain (Author) Published by MAGESTIC Paperback - December 8, 2025 Jason Barnard has contributed to every book, in Majestic’s SEO series from 2022 to 2026. The series is an essential resource for SEO professionals that...
About UpToTen Ltd
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
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Jason Barnard Last Updated: Intro Jason Barnard (“us” or “we”) welcomes you. This Privacy Notice (“Privacy Notice”) applies to our website, available following the link jasonbarnard.com (“Website”). The Privacy Notice describes how your personal data is collected, stored, used and what happens when you use the Website. About Us About You When you visit our Website, you become our user (“User”)....
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Jason Barnard Last Updated: Intro Jason Barnard welcomes you. This Cookie Policy (“Cookie Policy”) applies to our website, available following the link jasonbarnard.com (“Website”). The Cookie Policy describes why, how, and when we use cookies on our Website. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Notice....
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...