20 Unconventional Ways to Stand Out in a Crowded Market
Extract from: 20 Unconventional Ways to Stand Out in a Crowded Market published on
Tech Bullion September 6, 2025
Wear the Same Red Shirt Always
My most successful unconventional strategy is my wardrobe. I wear the same bright red shirt for every professional appearance. I have three, tailored to be identical. Before any professional appearance - webinars, video interviews, sales calls, conference talks, or social events - I change into the red shirt.
I don’t even like red. It’s a deliberate branding tactic to engineer my professional identity both online and offline.
This consistency creates an unmistakable visual anchor. This tactic solidifies my presence across my entire digital footprint (YouTube thumbnails, LinkedIn photos, social media, Google images, our website, Generative AI outputs in ChatGPT, Perplexity, et al.). The three identical red shirts are unavoidable in the SEO and digital marketing world.
Prospects join calls saying, “I know you’re the expert; I see that red shirt everywhere.” It instantly transforms my digital omnipresence into tangible authority, differentiating me as the one consistent, recognizable signal in a noisy market.
Jason BARNARD, Serial Entrepreneur, Kalicube®
