E-A-T in Google Search, Google Discover, and Beyond!
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is now generally accepted to be an incredibly important focus in SEO today. Lily Ray is one of the pioneers and recognized leaders of this area of SEO, so getting her perspective is an absolute must.
Add to that Loren Baker who has been one of the leading lights in content-led SEO for years, and Jason Barnard who is pushing the frontiers of Entity SEO, and we have a dream team right here!
This webinar will kick off with a quick introduction from Lily - a rundown of Google Algo updates in 2021, the October update of the Quality Rater Guidelines and the role of E-A-T in organic search and other Google products.
Then we’ll dig into the meat and potatoes and open up the discussion with practical advice and insights from Loren, Jason and (of course) Lily herself.
And we are reserving a big chunk of time for audience questions, so bring along any questions you have on the topic of E-A-T and how it relates to content and entity management.
Published by: Duda. Guests: Loren Baker, Lily Ray. Host: Jason Barnard. December 2, 2021.
