Entrepreneur, award-winning innovator and CEO of Kalicube
Amusingly, probably the best insight we’ve had into how Google combines ranking factors came from a question about featured snippets, asked to Google’s Gary Illyes by Jason Barnard earlier this year. I say amusingly because Gary seemingly had no need to give such an in depth answer to this question, but the model he describes is fascinating to explore and extend upon - you can read more about it in Jason’s article here.
Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author, and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.
Published on jasonbarnard.com June 1, 2025 by Jason Barnard The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking:…
Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your…
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition…
From handling product stock, complex navigation and crawl traps, to duplicate content… Join Aleyda Solis, Nitin Manchanda, David Iwanow and Jason Barnard to learn about the main challenges when doing…
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
Extract from How to Leverage Social Proof to Boost Conversions published on Featured August 22, 2025 Add ‘Featured In’ Banner with Authoritative Logos We added a “Featured In” banner with logos of…