How to Leverage Social Proof to Boost Conversions
Extract from How to Leverage Social Proof to Boost Conversions published on Featured August 22, 2025
Add ‘Featured In’ Banner with Authoritative Logos
We added a “Featured In” banner with logos of major publications we have appeared in directly under the menu across the entire site. This simple addition directly addresses a fundamental question every visitor has upon arrival: “Can I trust this brand?”
We showcase features in authoritative industry publications like Sky News, USA Today, Rolling Stone, Le Monde, and Search Engine Land. This works because it shortcuts the user’s trust evaluation. Our social proof builds instant credibility and reduces friction - visitors feel more confident to engage further and (ultimately) convert.
Jason BARNARD
Serial Entrepreneur, Kalicube®
