12 Ways Brands Can Stand Out and Be Truly Memorable to Customers

Extract from: 12 Ways Brands Can Stand Out and Be Truly Memorable to Customers published on Rolling Stone September 15, 2025

Build a Strong Personal Brand for Leadership

To stand out, build a strong personal brand for your leadership. It’s a fast track to visibility and credibility, as a personal brand is quicker to build than a corporate one. It forges a memorable human connection that benefits the entire business. For instance, my red shirt and public persona are iconic, making our brand unforgettable in a crowded market. - Jason Barnard, Kalicube®