Using Tech in Sales: 18 Creative Ways to Use Online Platforms to Your Advantage
Extract from: Using Tech in Sales: 18 Creative Ways to Use Online Platforms to Your Advantage published on AZ Big Media October 22, 2025
Video Call Transcription Splits Discovery Process
I use Fathom, a video call transcription and summary tool, to split our selling process. During a discovery call, I don’t focus on selling. Instead, my entire goal is to act as a strategic advisor, purely dedicated to understanding the prospect’s pain points, their definition of a “win,” and their specific timeline.
Fathom records and summarizes the conversation, and I can pass a detailed, accurate brief to a colleague who then crafts a highly relevant sales pitch using the client’s own words. This technology-driven approach ensures a more effective, client-centric sales process.
Jason BARNARD, Serial Entrepreneur, Kalicube®
