Articles

Featured Image for Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

Published on Search Engine Land (Jason Barnard) A version of this article “Understanding Google’s 2024 E-E-A-T Knowledge Graph Update” was published on Swipeinsight Learn how Google is rapidly building its Knowledge...
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Thumbnail: Claim Your Space Online: The Power Of A Middle Name For Branding

Claim Your Space Online: The Power Of A Middle Name For Branding

Published on Forbes (Jason Barnard) If you have a popular name, dominating search results for it can be challenging. And it can be equally frustrating for potential clients who can’t find...
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Thumbnail: Website Domains: Finding The Right Fit For Your Personal Brand

Website Domains: Finding The Right Fit For Your Personal Brand

Published on Forbes (Jason Barnard) If you want to manage and improve your personal brand online, then you need a website. But first, you need a domain name. A domain name...
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Featured Image for The Two Parts of E-E-A-T Google Hasn’t Told You About

The Two Parts of E-E-A-T Google Hasn’t Told You About

Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
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Thumbnail: Acquiring A Company? 20 Critical Steps For A Successful M&A Deal

Acquiring A Company? 20 Critical Steps For A Successful M&A Deal

Extract from: Acquiring A Company? 20 Critical Steps For A Successful M&A Deal, published on Forbes February 29, 2024 3. Do Your Research The single most powerful thing you can do...
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Thumbnail: How To Take Control Of Your Personal Brand On Google

How To Take Control Of Your Personal Brand On Google

Published on Forbes (Jason Barnard) When you Google your name, do the search results truly reflect who you are? Are they a fair representation of your personal brand, or are...
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Thumbnail: 16 Wellness Perks Your Employees Will Get Excited About

16 Wellness Perks Your Employees Will Get Excited About

Extract from: 16 Wellness Perks Your Employees Will Get Excited About, published on Forbes February 12, 2024 5. Adopt Family-Friendly Policies Companies can entice employees by allowing people to balance work and...
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Featured Image for Modern SEO: Packaging Your Brand and Marketing for Google

Modern SEO: Packaging Your Brand and Marketing for Google

Published on Search Engine Land (Jason Barnard) Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines....
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Featured image of "How to Build a Productive, Happy Team to Scale Your Agency"

How to Build a Productive, Happy Team to Scale Your Agency

Published on QuickMail (Jason Barnard) My name is Jason Barnard, and I am a serial entrepreneur and CEO. Over the last 3 decades, I have built three robust, lean, and...
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Featured Image for Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released...
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