How the Bing Q&A / Featured Snippet Algorithm Works
Published on SearchEngineJournal April 22, 2020 (Jason Barnard) How does Bing extract the best answer to any question from the hundreds of billions of pages on the web? Find out…
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a…
How Bing Ranks Search Results: Core Algorithm & Blue Links
Originally Published on SearchEngineJournal April 07, 2020 (Jason Barnard) Understand how the Bing search engine works – from its “core blue link algorithm” to rich elements, the dedicated teams managing…
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without…
People Also Ask in 2020
Originally Published on Accuranker March 11, 2020 (Jason Barnard) Google is trying to provide answers. It does this in an increasing number of ways. Rich elements like the featured snippets…
10 Things I’ll be Doing in 2020 – Jason Barnard
Published on Linkedin January 01, 2020 (Jason Barnard) Nobody asked me, but here are my plans 2020 1 – Continue with the 100% nomad lifestyle. I have pretty much all…
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
Published on SearchEngineJournal December 12, 2019 (Jason Barnard) In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for…
How to Create a Google-Friendly FAQ Section
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat…
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone – clients, partners, distributors, suppliers, employees, investors,…
How Schema Markup Helps Your SEO & AEO Strategies In The Short, Mid And Long Term
Published on GrowthHackers March 19, 2019 (Kendra Jaros) This is the part of the article that cite Jason Barnard’s work: Schema markup is a powerful search engine optimization tactic that…
Practical Techniques to Improve Both Brand and Brand Review SERPs
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing…