In Search SEO Podcast 46: Understanding the Underpinnings of Structured Data

This week we have the wonderful, the delightful, the musical, Jason Barnard here to talk with you all about rich results & structured data markup:

* Why the “block construct” is so important to Google & what it means for your rich results

* The changing relationship between rich results and traffic to your site

* Thinking about structured data beyond clicks

Plus, we take a look at what you could do after being hit by a core update!

Video and Published by: Rank Ranger. Guest: Jason Barnard. Novermber 6, 2019.