Jason BARNARD
Entrepreneur, award-winning innovator and CEO of Kalicube
Jason BARNARD
Brand SERP
Brand SERP
Description
A Brand SERP is the search engine results page (SERP) that appears when searching for an exact brand name, and in the context of AI Assistive Engines, it is the direct response generated from a prompt about that brand (e.g., "who is {BRAND}").
The Brand SERP definition
Jason Barnard established this term to identify the single most important digital touchpoint for any business: what your audience sees when they ask about you. Historically, prior to 2023, the Brand SERP was primarily understood as the collection of results on a traditional search engine like Google, functioning as a brand's Google Business Card. In the current era of AI Assistive Engines, the concept has evolved. Today, a Brand SERP also encompasses the direct, synthesized answer an engine like ChatGPT, Google AI Mode, or Bing Copilot provides when prompted with a brand name. This AI-generated response functions as a brand's AI Résumé. This combined result—both the traditional SERP and the AI answer—is a direct reflection of a brand's Digital Brand Echo and reveals how these systems understand its narrative and credibility.
How Jason Barnard uses Brand SERP definition
At Kalicube, the Brand SERP (and by extension the AI Résumé) is the central diagnostic tool and primary Key Performance Indicator (KPI) for The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. By analyzing a client's Brand SERP, Kalicube identifies strengths and weaknesses within their entire digital ecosystem. The process then focuses on optimizing every signal to ensure that both the visual search results and the conversational AI responses present an accurate, positive, and convincing narrative that drives business goals.
Why Brand SERP matters to digital marketers
Jeff Bezos famously stated, "Your brand is what other people say about you when you're not in the room". Jason Barnard extends this idea to the digital age, demonstrating that today, your brand is what Google and AI Assistive Engines say about you when you're not in the room. The Brand SERP is the public arena where that conversation happens. In this new paradigm, an AI Assistive Engine literally becomes "the other person in the room," summarizing its opinion about your identity and reputation on demand. Controlling your brand narrative in search and AI is a core tenet of Barnard's Kalicube Process—that control bridges the philosophical concept from Bezos with tangible, technical execution, allowing a brand to proactively shape the definitive narrative that both humans and machines see and repeat.
Posts tagged with Brand SERP
How Bing’s Whole Page Algorithm Works
Originally Published on SearchEngineJournal May 20, 2020 (Jason Barnard) Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Learn how...
What Are Knowledge Panels and How To Get Into Knowledge Graphs
Published on Authoritas May 01, 2020 (Jason Barnard) Last week we we’re joined by three well known speakers in the industry, Jason Barnard, Dixon Jones and Andrea Volpini. We had the pleasure of finding...
How Bing’s Image & Video Algorithm Works
Published on SearchEngineJournal April 29, 2020 (Jason Barnard) Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more from Bing’s...
How the Bing Q&A / Featured Snippet Algorithm Works
How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the...
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page Published on SearchEngineJournal April 1, 2020 by Jason Barnard Learn the three steps you can take to...
Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
#541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard On today’s episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, The Brand SERP...
Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
On today’s episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, The Brand SERP Guy® at Kalicube® to discuss everything you need to know about Brand SERPs...
Brand SERPS and ORM - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is...
Knowledge Panels For People vs Companies – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who...
Jason Barnard – Digital Nomad
Simon talked with The Brand SERP Guy® (Jason Barnard) about being a digital nomad, working with clients on the move, Brand SERPs and socks. Listen here >> Published by Tag...
10 Things I’ll Be Doing in 2020 – Jason Barnard
10 Things I’ll Be Doing in 2020 – Jason Barnard Published on Linkedin January 01, 2020 by Jason Barnard Nobody asked me, but here are my plans 2020 1 –...
How to Create a Google-Friendly FAQ Section
How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...
Related Pages:
Your Instruction Manual for Google Knowledge Panels
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...
Personal Stuff
Jason Barnard Life Story
Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...