Person

Person

Description
A Person is an individual human being recognized by search and AI algorithms as a unique, real-world entity with a distinct identity, history, and set of associated attributes.
The Person definition
Within the Kalicube framework, a Person is not just a user profile but a navigable entity that algorithms like Google's Knowledge Graph and AI Assistive Engines seek to understand. Jason Barnard's approach emphasizes that every individual—from a CEO to a freelance artist—has a Brand SERP that acts as their digital business card. How algorithms perceive and represent this Person entity directly impacts their professional reputation, opportunities, and ability to drive business results. Establishing a clear, factual, and credible entity for a Person is the first step to controlling their digital narrative and influencing how they are presented to the world.
How Jason Barnard uses Person definition
At Kalicube, the Person entity is a primary focus of The Kalicube Process. We apply our three-phase framework of Understandability, Credibility, and Deliverability specifically to the individual's digital ecosystem. This involves building a personal website as the Entity Home, corroborating their story on relevant third-party platforms, and systematically "educating" algorithms to ensure the Person's Knowledge Panel and AI-generated summaries are accurate and positive. The goal is to engineer a digital representation that reflects the individual's expertise and professional goals, directly supporting their client acquisition and career objectives.
Why Person matters to digital marketers
Reid Hoffman's "The Startup of You" revolutionized how we think about our careers, reframing every professional as the CEO of their own personal enterprise. This was a brilliant philosophical shift. However, in the 21st century, that "startup" doesn't just exist in boardrooms; it lives and breathes on Google and in the responses of AI Assistive Engines. This is where Jason Barnard's work becomes essential. He takes Hoffman's concept and provides the practical, technical framework for the digital age by defining the Person as a manageable entity. The Kalicube Process is the operational playbook for "The Startup of You," ensuring the individual's brand story, expertise, and value proposition are not just compelling to humans but are also clear, credible, and authoritative to the algorithms that now act as the world's primary gatekeepers of information.
Posts tagged with Person

Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently

Successful Rule Breakers: Jason Barnard Of Kalicube® On How To Succeed By Doing Things Differently Published on Medium December 03, 2024. Chad Silverstein One of my best unconventional decisions was to work...

AIAI Assistive Engine OptimizationAI Assistive Engines+57 more
Dec 3, 2024 Staff Writer

SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear

Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...

AIAI OverviewsAI-Driven+39 more
Nov 14, 2024 Jason Barnard

How Can You Guide Machines to Focus on Your Personal Brand? (Talking with the Experts)

How Can You Guide Machines to Focus on Your Personal Brand? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains how to shape your...

AIBrandBusiness+16 more
Nov 6, 2024 Jason Barnard

Why You Should Be Worried About the AI-Driven Future? (Digital at Scale)

Why You Should Be Worried About the AI-Driven Future? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes that we should be concerned about...

AIAI-DrivenCorporation+7 more
Oct 31, 2024 Jason Barnard

Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO

Published on Search Engine Land (Jason Barnard) This article was featured in Search Engine Land’s Top 10 SEO Expert Columns of 2024 Google now highlights content creators as trusted sources in...

AIAI Assistive EnginesAI Overviews+34 more
Oct 17, 2024 Jason Barnard

How Do AI Assistive Engines Determine Who to Recommend to Its Users? (Marketing in the Age of AI Podcast)

How Do AI Assistive Engines Determine Who to Recommend to Its Users? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard illustrates how AI assistive engines...

AIAI Assistive EnginesAssistive Engines+19 more
Sep 4, 2024 Jason Barnard

How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? (Ranking Revolution Podcast)

How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains The Kalicube Process™ and its impact...

BrandBrand SERPBusiness+17 more
Aug 29, 2024 Jason Barnard

Fixing Your Personal Brand When AI And Search Results Misrepresent You

Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it...

AIBingBrand+18 more
Aug 28, 2024 Jason Barnard

How Can Your Brand Survive and Thrive in an AI-Driven World? (optYOUmize Podcast)

How Can Your Brand Survive and Thrive in an AI-Driven World? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard addresses the evolving landscape of...

AIAI-DrivenBrand+17 more
Aug 1, 2024 Jason Barnard

How Do You Establish A Solid Foundation for Your Brand Online? (optYOUmize Podcast)

How Do You Establish A Solid Foundation for Your Brand Online? – Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of ensuring...

BrandBusinessCorporation+16 more
Jul 31, 2024 Jason Barnard

3 Keys to Managing Search Engine Results for Your Name

Published on Entrepreneur (Jason Barnard) Successfully managing a personal/company brand (how its seen and presented by big-tech search algorithms) is doable even by small operations, via a few critical moves....

AIAI SearchAssistive Engines+26 more
Jul 29, 2024 Jason Barnard

What Common Mistakes Should You Avoid in Digital Marketing? (Product Led Growth Leaders Podcast)

What Common Mistakes Should You Avoid in Digital Marketing? – Kalicube Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard highlights a common misconception in Digital Marketing,...

BrandBrandingBusiness+12 more
Jul 24, 2024 Jason Barnard
Related Pages:

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Stanley the Counting Horse

Stanley the Counting Horse was a blues band from Liverpool formed by Jason Barnard and Dave Clayton. The group played approximately 40 concerts in pubs and clubs in and around Liverpool from 1985 to 1988. Original Band Members Jason Barnard describes his life in Liverpool, playing the Cavern Club (think: The Beatles) with a second...

Jason BarnardPerson
Sep 19, 2021 Staff Writer

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

BrandBrand SERPBusiness+23 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Grandma Koala

Grandma Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series she is voiced by Céline Chevrier. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Mummy Koala

Mummy Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series, she is voiced by Céline Chevrier. She is kind and gentle and enjoys doing craft activities, especially sewing and knitting. She lives with her family in the Land in...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Siwa

A fictional character, Siwa appears in the Boowa & Kwala television series and web series.. In both the television series and web series, she is voiced by Léonor Barnard. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20 countries around the...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About 53 Bright Songs from the TV Series

53 Bright Songs from the TV Series: Music Album by Boowa & Kwala As part of the Boowa & Kwala web series, I wrote a song every single month without fail for 4 and a half years. The website and the songs were then turned into the Boowa & Kwala TV series Véronique and I...

EntityJason BarnardPerson+1 more
Jun 6, 2020 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Barcoustic

Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...

EntityJason BarnardPerson
Aug 18, 2015 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard