Person
Person
Description
A Person is an individual human being recognized by search and AI algorithms as a unique, real-world entity with a distinct identity, history, and set of associated attributes.
The Person definition
Within the Kalicube framework, a Person is not just a user profile but a navigable entity that algorithms like Google's Knowledge Graph and AI Assistive Engines seek to understand. Jason Barnard's approach emphasizes that every individual—from a CEO to a freelance artist—has a Brand SERP that acts as their digital business card. How algorithms perceive and represent this Person entity directly impacts their professional reputation, opportunities, and ability to drive business results. Establishing a clear, factual, and credible entity for a Person is the first step to controlling their digital narrative and influencing how they are presented to the world.
How Jason Barnard uses Person definition
At Kalicube, the Person entity is a primary focus of The Kalicube Process. We apply our three-phase framework of Understandability, Credibility, and Deliverability specifically to the individual's digital ecosystem. This involves building a personal website as the Entity Home, corroborating their story on relevant third-party platforms, and systematically "educating" algorithms to ensure the Person's Knowledge Panel and AI-generated summaries are accurate and positive. The goal is to engineer a digital representation that reflects the individual's expertise and professional goals, directly supporting their client acquisition and career objectives.
Why Person matters to digital marketers
Reid Hoffman's "The Startup of You" revolutionized how we think about our careers, reframing every professional as the CEO of their own personal enterprise. This was a brilliant philosophical shift. However, in the 21st century, that "startup" doesn't just exist in boardrooms; it lives and breathes on Google and in the responses of AI Assistive Engines. This is where Jason Barnard's work becomes essential. He takes Hoffman's concept and provides the practical, technical framework for the digital age by defining the Person as a manageable entity. The Kalicube Process is the operational playbook for "The Startup of You," ensuring the individual's brand story, expertise, and value proposition are not just compelling to humans but are also clear, credible, and authoritative to the algorithms that now act as the world's primary gatekeepers of information.
Posts tagged with Person
How To Dominate The SERPs For Your Brand Name with Jason Barnard
Fellow Savages, I’m excited to introduce you to the brain of Brand SERP, Jason Barnard! We discuss the importance of using search engine results to take ownership of your brand....
seo traffic show | episode 2
august 6th, 3pm gmt, jason barnard and tristam jarman will pick your site apart and tell you what you need to do to turn it into an seo traffic magnet!...
Kalicube Tuesdays with Rand Fishkin and Jason Barnard: The Knowledge Graph without Wikipedia
Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn’t helpful to Wikipedia usersit truly...
SEO Traffic Show | Episode 1
Tristam Jarman, Co-Founder at Purple Smudge After working in digital for ten years in a variety of roles Tristam is now the Co-Founder of Purple Smudge, a Brighton based digital...
People Also Ask in 2020
People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich...
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may...
How to Create a Google-Friendly FAQ Section
How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign...
An Introduction to Machine Learning in SEO / AEO
An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine...
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide
Advanced Techniques to Be the Featured Snippet: Position 0 – A Guide Published on SEMrush January 18, 2018 by Jason Barnard Featured Snippets, Answer Boxes or Position 0… whatever one chooses...
Semantic HTML5 for Content Writers – The Essential Guide
Semantic HTML5 for Content Writers – The Essential Guide Published on SEMrush November 01, 2017 by Jason Barnard Google and Bing love semantic HTML5, so it is great for SEO! This article...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Stanley the Counting Horse
Stanley the Counting Horse was a blues band from Liverpool formed by Jason Barnard and Dave Clayton. The group played approximately 40 concerts in pubs and clubs in and around Liverpool from 1985 to 1988. Original Band Members Jason Barnard describes his life in Liverpool, playing the Cavern Club (think: The Beatles) with a second...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Grandma Koala
Grandma Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series she is voiced by Céline Chevrier. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20...
About Mummy Koala
Mummy Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series, she is voiced by Céline Chevrier. She is kind and gentle and enjoys doing craft activities, especially sewing and knitting. She lives with her family in the Land in...
About Siwa
A fictional character, Siwa appears in the Boowa & Kwala television series and web series.. In both the television series and web series, she is voiced by Léonor Barnard. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20 countries around the...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
About 53 Bright Songs from the TV Series
53 Bright Songs from the TV Series: Music Album by Boowa & Kwala As part of the Boowa & Kwala web series, I wrote a song every single month without fail for 4 and a half years. The website and the songs were then turned into the Boowa & Kwala TV series Véronique and I...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Barcoustic
Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...