SERP

SERP

Description
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query.
Posts tagged with SERP

Why The Kalicube Process is the ultimate example of KISS (Keep It Simple Stupid)

Of all the feedback I get on sales calls, the most common is also the most telling: “That makes total sense”. It always sounds like a sigh of relief. It’s...

AIBrandBrand SERP+18 more
Jul 19, 2025 Jason Barnard

Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity

Published on USA Today July 18 2025 (author of this article is Daniel Wyles) Long before he became ‘The Brand SERP Guy®,’ Jason Barnard was just another boy growing up in rural Yorkshire,...

AIAI Assistive Engine OptimizationAI Assistive Engines+43 more
Jul 19, 2025 Staff Writer

The Brand Control Crisis: How Google & AI Are Changing Marketing Forever

What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...

AIAI ModeAI Search+47 more
Jun 17, 2025 Jason Barnard

The Brand Control Crisis: How Google & AI Are Changing Marketing Forever

What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...

AIAI ModeAI Search+46 more
Jun 17, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

The 10 Best Experts in Generative Engine Optimization (GEO) in 2025

Published on BrilliantSEO May 24, 2025. Elena Yemelianova 1. Jason Barnard Founder, Kalicube® (The Brand SERP Guy®)Jason Barnard is widely credited with pioneering the entity-based SEO movement and coining key...

AIAnswer Engine OptimizationBing+12 more
May 24, 2025 Jason Barnard

AI names me as the top expert in every category I’ve claimed - and that’s no accident

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online...

AIAnswer Engine OptimizationBrand+27 more
May 21, 2025 Jason Barnard

Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the...

AIBingBrand+23 more
May 12, 2025 Jason Barnard

How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)

Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...

AIBrandBrand SERP+21 more
May 5, 2025 Jason Barnard

Kalicube Online Reputation Management Spectrum

In the age of Google and generative AI, your online reputation is no longer just about what people say about you – it’s about what machines understand and repeat. And...

AIBrandBrand Authority+26 more
May 5, 2025 Jason Barnard

Which LLM Chatbots Should You Optimize For (SEO)

Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...

AIAnswer EnginesBing+30 more
May 5, 2025 Jason Barnard

Google Knowledge Graph Update – Summer 2023

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....

E-A-TEntityEntity SEO+13 more
May 5, 2025 Jason Barnard
Related Pages:

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+21 more
Jun 29, 2025 Jason Barnard

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+15 more
Apr 17, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Terms of Use

Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...

BrandBrand SERPBranded Search+10 more
Dec 27, 2024 chris

La Boîte à Outils du SEO

La Boîte à Outils du SEO by Benjamin Thiers Published by DUNOD Jason Barnard has contributed to La Boîte à Outils du SEO, a comprehensive guide to SEO techniques written by Benjamin Thiers and published by Dunod, a major French publisher. This book covers a range of SEO strategies and tools, making it an invaluable...

AmazonBrandJason Barnard+3 more
Dec 3, 2024 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AmazonBrandBrand SERP+15 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+42 more
Jun 28, 2024 Staff Writer

Jason Barnard Interviews

When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...

BrandBrand SERPBranding+7 more
Aug 12, 2022 Jason Barnard

Jason Barnard Livestreams

Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today – Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...

BusinessGrowthHTML+8 more
Aug 11, 2022 Jason Barnard

Jason Barnard: Books

Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...

AmazonBrandBrand SERP+13 more
Jun 25, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

BrandBrand SERPBranding+13 more
Jun 20, 2022 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+23 more
May 3, 2022 Jason Barnard

Personal Stuff

BrandBrand SERPBrandSERP+4 more
Aug 23, 2021 Jason Barnard

Jason Barnard Life Story

Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...

BrandBrand SERPEntrepreneurship+4 more
Aug 23, 2021 Jason Barnard

The Brand Serp Guy

Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.

BrandBrand SERPCompany+6 more
Jul 24, 2021 Jason Barnard

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

BrandBrand SERPBusiness+23 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard