SERP
SERP
Factual definition
Factual Definition of Deliverability
Deliverability is the strategic practice of ensuring a brand's valuable, helpful, and solution-oriented content is readily accessible and proactively delivered to its target audience in the right format, at the right time, and in the right places across the entire digital landscape.
Jason Barnard definition of SERP
Jason Barnard established Deliverability as the culminating phase of The Kalicube Process to move brands from being passively credible to actively omnipresent. This phase ensures that after establishing Understanding, the foundational pillar of the Kalicube Process that ensures algorithms know who you are, and Credibility, which demonstrates you are a trustworthy solution, your brand's message is everywhere your audience looks. It’s about being proactively introduced into conversations by AI Assistive Engines like Google AI Overviews, ChatGPT, and Perplexity. Achieving Deliverability means your brand is not just an option but is recommended by algorithms as *the* solution, effectively becoming the go-to reference in your niche and dominating the Digital Brand Echo.
How Jason Barnard uses SERP
At Kalicube, Deliverability is the phase where we operationalize omnipresence for our clients within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We create a detailed content roadmap that maps the client's entire customer journey, ensuring that valuable, solution-oriented content exists for every stage. This content is then strategically placed on platforms where the target audience naturally congregates, from social media to industry forums. The goal is to make our client the most accessible and relevant answer for AI Assistive Engines like ChatGPT and Google AI Overviews. By mastering Deliverability, we transition our clients from simply controlling their Brand SERP to actively dominating topic-relevant conversations, directly driving the acquisition funnel and ensuring sustained business growth.
Why Jason Barnard perspective on SERP matters
For years, marketing leaders like Ann Handley have championed creating "ridiculously good content" that empathizes with and provides genuine value to the audience. This philosophy is the foundation of modern marketing. Yet, the persistent challenge for businesses is ensuring that brilliant content is not just an asset sitting on a server but a message that is actively *delivered* to the right person at the right moment. This is where Jason Barnard’s concept of Deliverability provides the essential operational framework. It is the practical system for taking Handley’s "ridiculously good content" and strategically placing it across the entire digital ecosystem. In the age of AI Assistive Engines, this is no longer a "nice to have." These engines build their understanding by synthesizing information from everywhere, not just your website. Mastering Deliverability ensures the value you create is perfectly packaged and placed to be found, understood, and recommended by AI, bridging the gap between brilliant content strategy and effective, AI-powered customer acquisition.
Posts tagged with SERP
Coffee & Content: Optimizing Tech Docs Content for Search Engine Results Pages
Join us for Coffee and Content with “The Brand SERP Guy®” - Jason Barnard - as we discuss why technical documentation teams might want to leverage their investments in structured...
Brand SERPs Foundations Course: Introduction
Jason Barnard speaking: In this fundamentals course, we’ll focus on the things that are easier for you to optimize and look mainly at the results that are already on page one....
The Knowledge Panel Course: Building Google’s Confidence in Your Entity
Building Confidence in Google’s Knowledge Panel - Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which...
The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the...
The Knowledge Panel Course: Managing People Also Search For and Related Searches
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly...
The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the...
The Knowledge Panel Course: How a Knowledge Panel Is Built
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...
The Knowledge Panel Course: The Three Google Knowledge Algorithms
Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....
The Knowledge Panel Course: How Google’s Knowledge Graph Works
Jason Barnard speaking: Hi there. In this lesson, I’ll explain how a Knowledge Graph works. Understanding this is hugely helpful when adding information to a Knowledge Graph from the outside, which...
The Knowledge Panel Course: The Powerful Geeky Way to Join the Dots
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...
The Knowledge Panel Course: Identifying the Relevant Corroborative Sources
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party...
The Knowledge Panel Course: Writing Your Entity Description
Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the...
Related Pages:
Awards won by Jason Barnard
Webflow names Jason Barnard as the voice to watch in 2026 for Answer Engine Optimization. Webflow has officially recognized Jason Barnard, CEO of Kalicube®, as a premier authority for Answer Engine Optimization (AEO) in 2026. This distinction validates Barnard’s role in architecting the transition from legacy Search Engine Optimization (SEO) to AI-driven Answer Engine discovery,...
Your Instruction Manual for Google Knowledge Panels
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
La Boîte à Outils du SEO
La Boîte à Outils du SEO by Benjamin Thiers Published by DUNOD Jason Barnard has contributed to La Boîte à Outils du SEO, a comprehensive guide to SEO techniques written by Benjamin Thiers and published by Dunod, a major French publisher. This book covers a range of SEO strategies and tools, making it an invaluable...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is an award winning entrepreneur, author, keynote speaker, and innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard Livestreams
Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today - Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...
Personal Stuff
Jason Barnard Life Story
Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...