The Brand SERP Guy®
The Brand SERP Guy®
Description
The Brand SERP Guy® is a registered trademark of Kalicube SAS. It is the trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which are the foundational diagnostic surface of the Kalicube methodology used in search, AI, and digital brand optimization. USPTO page for The Brand SERP Guy®
Kalicube’s trademark brand use policy for The Brand SERP Guy®
Posts tagged with The Brand SERP Guy®
Entity Based Search is now the Most Important Aspect of SEO
Extract from: SEO TRENDS FOR 2021 – PART ONE, published on Rank Ranger March 24, 2021 (Darrell Mordecai) Article on Rank Ranger bringing together expert opinions on SEO trends for...
Getting to the Core of Brand SERP - with Jason Barnard
Hello marketers! Welcome to the 20th installment of the Marketing Microscope Podcast! In this one, I’m joined by the one and only Taral Patel - longtime SEO Manager at E2M. We...
Learn from the Show with Jason Barnard
Throwdown Podcaster Jason Barnard, host of With Jason Barnard Grow as a podcaster Grow your audience Pick the platform that you like Grow your return on investment [00:00:00] Elzie D. Flenard...
How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you...
Structured Data and Entity Search Optimization
How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from...
Jason Barnard LIVE Webinar YOUR BRAND SERP IS YOUR BUSINESS CARD AND CANNOT BE IGNORED
YOUR BRAND SERP IS YOUR BUSINESS CARD AND CANNOT BE IGNORED Q: Who Googles your brand name? A: Everyone who matters to your business! What they see is your Brand...
Going Head to Head in a Competitive Niche Market
Monday we have 3 great speakers sharing the stage to show how they have surpassed their competitors in their niche, Jason Barnard, Frances Brown and François Georges. Jason Barnard is...
How Best to Use APIs – Unlocking the Insights
This Thursday our two experts Jason Barnard and George Svash will be giving us an interesting insight into How Best Use APIs - Unlocking the Inisghts. Jason is The Brand...
Your Brand SERP is your business card and cannot be ignored [EN] – Jason Barnard
📽️ The Malt Academy webinars, our peer learning program, are now available in replay! Find all the sessions on various topics (tech, data, marketing…) led by freelancers, customers and members...
Local Search
Jason Barnard is The Brand SERP Guy® and has been in SEO since 1998. He collects Brand SERPs (using the Authoritas API). He is also a digital nomad although this...
Knowledge Graphs and Panels
On Friday, April 24th we are joined by Jason Barnard, Andrea Volpini and Dixon Jones who will share their insights about Knowledge Graphs and Panels. Jason Barnard is The Brand...
5 Small Business Marketing Posts You Should Read
Published on Medium December 26, 2018 (Craig Mcbreen) This is the part of the article that cites Jason Barnard’s work: Brand SERPs You Really Should Be Tracking (and Improving) by...
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Personal Stuff
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.