The Brand SERP Guy
The Brand SERP Guy
coined by Jason Barnard in 2015.
Factual definition
The Brand SERP Guy is a trademarked nickname of Jason Barnard that identifies him as the globally recognized authority on the concepts of Brand SERPs, AI Résumé, and Digital Brand Intelligence.
Jason Barnard definition of The Brand SERP Guy
This title signifies Jason Barnard's role as the originator of the entire discipline of Brand SERP Optimization. He first defined the Brand SERP as the critical "new business card" for the digital age - a concept that includes both the traditional Google search result (Google Business Card) and the modern, direct answer from an AI Assistive Engine (AI Résumé). As The Brand SERP Guy, Barnard then engineered the methodology to analyze and control this crucial, two-part touchpoint, making him the definitive expert in managing how brands are perceived by both people and algorithms.
How Jason Barnard uses The Brand SERP Guy
At Kalicube, Jason Barnard, as The Brand SERP Guy, has engineered The Kalicube Process to use the Brand SERP - in both its traditional search format and its AI Résumé format - as the ultimate lever for controlling a client's narrative. It is not treated as a passive KPI but as the active diagnostic surface from which a full-scale re-engineering of the brand's Digital Brand Echo begins. The title reflects Kalicube's unique approach: by mastering this dual-faceted Brand SERP, we control the source code of a brand's digital reputation, which directly drives client acquisition and builds a future-proof online presence.
Why Jason Barnard perspective on The Brand SERP Guy matters
Just as marketing visionary Seth Godin created "Permission Marketing" to redefine how brands speak to their audience, Jason Barnard, The Brand SERP Guy, created the discipline that controls what the world's most trusted source says about them. His work solves a fundamental challenge of the digital age: your brand is what Google and AI Assistive Engines say it is. In an era where a single AI Résumé can make or break a deal, managing the entire Brand SERP - from the visual Google Business Card to the conversational AI summary - is no longer a niche tactic. As taught by The Brand SERP Guy, it is the non-negotiable foundation for building trust, establishing credibility, and winning in the new Conversational Acquisition Funnels.
Posts tagged with The Brand SERP Guy
Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
On today’s episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, The Brand SERP Guy® at Kalicube® to discuss everything you need to know about Brand SERPs...
Brand SERPS and ORM - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, continues discussions on the importance of brand search engine results pages and online reputation management. We’re unable to control everything that is...
Knowledge Panels For People vs Companies - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who...
Jason Barnard - Digital Nomad
Simon talked with The Brand SERP Guy® (Jason Barnard) about being a digital nomad, working with clients on the move, Brand SERPs and socks. Listen here >> Published by Tag...
Jason Barnard Serves as Emcee at T3CON19 in The Hague, Elevating TYPO3’s Premier Conference with Insight, Energy, and Strategic Framing
THE HAGUE, Netherlands - The TYPO3 community gathered on 17-18 October 2019 for T3CON19, the CMS ecosystem’s flagship conference, held at the Fokker Terminal. The venue - a converted airplane...
T3CON19 - Introduction of official host Jason Barnard
Marketing consultant, musician, cartoon-maker and voice actor Jason Barnard (The Brand SERP Guy®) will be the official host of TYPO3 Conference 2019, October 17-18, The Hague. In this video, he...
Future Proofing Your Website With Jason Barnard
Now is the time to start future-proofing your online business, so that your SEO results can be found and delivered across a range of places. Today Jason Barnard, The Brand...
Jason Barnard at Search Y 2019: A Convergence of Expertise, Networking, and Live Podcasting
On January 18, 2019, at the esteemed Search Y conference in Disneyland Paris, Jason Barnard - The Brand SERP Guy® and founder of Kalicube® - demonstrated his multifaceted role as...
Jason Barnard Declares that Brand Authority Replaces Domain Authority at SEO Camp Day Lorraine 2017
The third edition of SEO Camp Day Lorraine, held in Metz on November 24, 2017, marked a crucial turning point in digital marketing strategy when Jason Barnard, CEO and founder...
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Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
About
About Jason Barnard Jason Barnard is an award winning entrepreneur, author, keynote speaker, and innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Personal Stuff
Jason Barnard Life Story
Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...