Wikipedia
Wikipedia
Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia
How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you...
How Google Search Ranking Works - Darwinism in Search
Published on SearchEngineJournal May 19, 2019 (Jason Barnard) Here’s what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking...
BrightonSEO April 2018 - Event Recap - Part 1
Published on Deepcrawl April 24, 2018 (Sam Marsden) This is the part of the article/event that cites Jason Barnard’s work: A Universal Strategy for Answer Engine Optimisation (beyond position 0)...
Improving brand reputation using Google Knowledge Panel
Published on Yaagneshwaran March 9, 2021 (Jason Barnard) Knowledge Panel is not as niche as they used to be back in the day. It’s become relatively universal now. I like...
How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...
“Budapest” and the Knowledge Graph: Why Digital PR is Becoming More Important than Ever Before
Published on Impression December 17, 2019 (Laura Hampton) Google has been working for years on how best to understand entities - from the very earliest days of the Knowledge Graph...
Tracking Your Brand SERP
Published on Woorank March 23, 2020 (Greg Snow-Wasserman) If you’ve been following our continuing partnership with Brand SERP expert Jason Barnard, we’ve covered what Brand SERPs are, why your Brand SERP matters...
Knowledge Graph: what is it and why is it important?
Published on Contentkingapp April 24, 2019 (Steven van Vessum) Hi there Jason! Can you briefly introduce yourself? I’m a Consultant in Digital Marketing and SEO, and I am currently traveling...
brand serps’ tips by jason barnard
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites...
Crafting your brand SERP - best practices from Jason Barnard, The Brand SERP guy
Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...
What Should your Brand SERP look like?
Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an...
I Was Once A Cartoon Dog! Interview with Jason Barnard
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...
Related Pages:
Listen to Jason Barnard
Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...
Prince Henry’s Grammar School
Prince Henry’s Grammar School, also known as PHGS, is a secondary school and sixth form established in 1607 in the market town of Otley, West Yorkshire, England. The school teaches boys and girls between the ages of 11 and 18 and has around 1,400 pupils and 84 teachers and retains a high position within regional...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
Liverpool John Moores University
Liverpool John Moores University (informally LJMU) is a British new university located in the city of Liverpool, England. The university is named after John Moores and was previously called Liverpool Mechanics’ School of Arts and later Liverpool Polytechnic before gaining university status in 1992, thus becoming Liverpool John Moores University. The university is a member...
Véronique and Jason Barnard Created Boowa & Kwala
The Relationship Between Jason Barnard and The Ace of Spades
The Barking Dogs Performing The Ace of Spades
Boowa & Kwala (fictional universe)
Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...