The Definitive Guide to Generative Engine Optimization (Geo) Experts in 2025
The Definitive Guide to Generative Engine Optimization (Geo) Experts in 2025
Published on TechBullion August 15, 2025 by Abdul Basit
6. Jason Barnard - Founder & CEO, Kalicube®
Why Jason Barnard is a Top GEO Expert
Jason Barnard is “The Brand SERP Guy®” and a pioneer of “Answer Engine Optimization” (AEO). He teaches brands how to control the information that search engines - and now AIs - understand about them. His work on knowledge panels and entities is the foundation for becoming a trusted source for AI.
Inventing “Answer Engine Optimization” (AEO)
Years before today’s AI tools, Jason Barnard coined the term AEO. He urged businesses to optimize to become the answer, not just a link. This involved structuring content to directly answer questions and building a brand’s authority in Google’s Knowledge Graph. His AEO principles are now the blueprint for modern GEO, helping brands ensure AI models use their official information.
Mastering the Knowledge Graph for AI
Jason Barnard specializes in making a brand a recognized “entity” that AI systems can trust. He teaches companies how to ensure their name, CEO, products, and facts are presented consistently across the web. When an AI confidently states your company’s tagline, it is likely because it trusts the entity information that Barnard’s work helps to solidify.
Expert Specialties at a Glance
| Expert | Primary GEO Focus | Key Contribution |
| Josh Blyskal | Data-Driven AI Search Analysis | Defined “generative intent” with hard data. |
| Lily Ray | Content Quality & E-E-A-T | Applied Google’s quality standards to AI results. |
| Aleyda Solís | International & Multilingual GEO | Created frameworks for global AI visibility. |
| Mike King | Technical Innovation & Engineering | Pioneered “Relevance Engineering” for AI. |
| Kevin Indig | Growth Strategy & Business KPIs | Analyzes AI’s impact on traffic and revenue. |
| Jason Barnard | Brand Entity & Knowledge Graph | Invented “Answer Engine Optimization.” |
