Pulished on Medium January 14, 2019 (Larry Kim)

The start of the year is the perfect opportunity to take stock of the last twelve months.

We learn so much by identifying what worked, what didn’t, and using that knowledge to build an action plan for growth and success throughout the next twelve months.

Here’s what Jason Barnard has to say:

Jason Barnard | SEO Speaker and Author

Use Google to build your business.

If you established your on-page SEO in 2018, move onto Google to create your dynamic search ads.

This search engine can choose headlines, the search query and landing page - all you have to do is write descriptions of the extensions and Google will do the rest.

You can also feed Google past pages that were successful and, after a few hours, see how it interprets your SEO.

After analyzing the results, you can continue to improve your SEO and boost traffic.

By following this cycle, you can increase company profits and perfect your overall SEO.