Episode 12: What does Machine Learning DO in AE Today - and what might it do Tomorrow

One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization in the next few years?” I hope and expect Patrick, Dawn, and Jan-Willem will stick their necks out about how Google uses ML today … but also hypothesize about both how Google, Amazon, Microsoft et al will apply ML.

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Published by: Semrush. Host: Jason Barnard. Guests: Patrick Stox, Dawn Anderson, Jan Willem-Bobbink. November 20, 2018