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Jason BARNARD

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Digital Marketing » Webinars » Page 5

Webinars

Thumbnail: How to Optimize Your Brand for SERP 2020
Webinars as Guest

How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)

Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you…

Thumbnail: SEO Strategy for 2019 and Beyond with Jason Barnard
Webinars as Guest

SEO Strategy for 2019 and Beyond with Jason Barnard

Do you really know what a Successful SEO strategy is in 2019? Do you know how to optimize for Google KnowledgeGraph? SEO Strategy – Understanding How are you performing in…

Thumbnail: How Google Ranking Works
Webinars as Guest

How Google Ranking Works | Webinar with Jason Barnard

In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, image boxes, video boxes,…

#SEOisAEO: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Answer Engine Optimisation / Season 5

Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust

Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what…

#SEOisAEO: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Answer Engine Optimisation / Season 5

Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

Tracking Multichannel, multi-device acquisition is a headache. More so in a world of Answer Engines and voice search. We’ll have a good look at those problems, and examine possible solutions….

#SEOisAEO: Hooking Brand Building Efforts into a Successful AEO Strategy
Answer Engine Optimisation / Season 5

Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy

Building brand is central to any digital strategy. What are effective Brand building tactics in today’s fast-moving digital world? I’ll get a few expert tips on that from my three…

#SEOisAEO: What does Machine Learning DO in AE Today - and what might it do Tomorrow
Answer Engine Optimisation / season 4

Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow

One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization…

#SEOisAEO: How Does RankBrain Affect Query Results Today
Answer Engine Optimisation / season 4

Episode 11: How Does RankBrain Affect Query Results Today

RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When…

#SEOisAEO: Machine Learning 101: The how, the why and … what ML means to us as marketers
Answer Engine Optimisation / season 4

Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers

A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes…

#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm
Answer Engine Optimisation / Season 3

Episode 9: How Google Uses The Knowledge Graph in its AE algorithm

Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue…

#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph
Answer Engine Optimisation / Season 3

Episode 8: How to get Entities and Their Attributes in the Knowledge Graph

I was leveraging notable things that were easy to get myself into the knowledge graph. Cheating like that is fine, but it doesn’t necessarily bring you the low-down, the real…

#SEOisAEO: The Knowledge Graph - How Well is Google doing in 'understanding the world'?
Answer Engine Optimisation / Season 3

Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically…

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  • Speaking
    • Conferences
      • Offline
      • Online
      • Kalicube Team Conferences
    • Podcasts
      • Jason’s Podcast
      • Guest Appearances
    • Talks and Interviews
      • Short Clips
      • Guest Appearance Videos
    • Webinars
      • Webinars as Guest
      • Webinars as Host
      • Answer Engine Optimisation
  • Articles
    • Articles By
    • Articles Contributed
    • Articles Citing
    • Articles About
    • Media and Mentions
  • Books
    • Your Instruction Manual for Google Knowledge Panels
    • The Fundamentals of Brand SERPs for Business
  • Companies
  • About
    • Jason Barnard is a serial entrepreneur
    • Jason Barnard is an award-winning innovator
    • Jason Barnard is an acclaimed speaker
    • Jason Barnard is a bestselling author
    • Social Media Accounts of Jason Barnard
    • Jason Barnard’s Entrepreneur Peers
  • Contact
  • Media Kit
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