The Future of SEO On-SERP SEO
In this webinar, Jason Barnard will make Universal Results make business sense. He’ll start by explaining how and why SERP features appear. His explanation of Darwinism in Search has been…
How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you…
SEO Strategy for 2019 and Beyond with Jason Barnard
Do you really know what a Successful SEO strategy is in 2019? Do you know how to optimize for Google KnowledgeGraph? SEO Strategy – Understanding How are you performing in…
How Google Ranking Works | Webinar with Jason Barnard
In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, image boxes, video boxes,…
Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what…
Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Tracking Multichannel, multi-device acquisition is a headache. More so in a world of Answer Engines and voice search. We’ll have a good look at those problems, and examine possible solutions….
Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy
Building brand is central to any digital strategy. What are effective Brand building tactics in today’s fast-moving digital world? I’ll get a few expert tips on that from my three…
Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow
One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization…
Episode 11: How Does RankBrain Affect Query Results Today
RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When…
Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers
A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes…
Episode 9: How Google Uses The Knowledge Graph in its AE algorithm
Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue…
Episode 8: How to get Entities and Their Attributes in the Knowledge Graph
I was leveraging notable things that were easy to get myself into the knowledge graph. Cheating like that is fine, but it doesn’t necessarily bring you the low-down, the real…