Brand SERP

Brand SERP

Description

A Brand SERP is the search engine results page (SERP) that appears when searching for an exact brand name, and in the context of AI Assistive Engines, it is the direct response generated from a prompt about that brand (e.g., “who is {BRAND}”).

Posts tagged with Brand SERP

How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts

In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...

BrandBrand SERPBranded Search+10 more
Aug 15, 2023 Jason Barnard

EP 7: How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts

In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...

BrandBrand SERPBranded Search+11 more
Aug 15, 2023 Jason Barnard

10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy

Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...

BingBrandBrand SERP+38 more
Jul 14, 2023 Jason Barnard

How Search Engines Use Machine Learning (and what that means to SEO)

In this webinar, Jason Barnard, The Brand SERP Guy® and CEO and Founder of Kalicube®, discusses the basics of machine learning, what it is, how it works in search, the...

BrandBrand SERPGoogle+7 more
Jul 8, 2023 Jason Barnard

Google’s Knowledge Graph | Jason Barnard

Jason Barnard, CEO and founder at Kalicube® Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert...

BrandBrand SERPCredibility+9 more
Jun 23, 2023 Jason Barnard

#372 – Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard’s Unique Approach to Brand Management (Branded Search and Beyond)

Join us in this captivating episode with our guest, Jason, a marketing guru, punk-folk musician, and digital nomad. With his 25 years of experience in digital marketing, Jason has a...

BrandBrand ManagementBrand SERP+12 more
Jun 22, 2023 Jason Barnard

Branding, Marketing, and SEO with Jason Barnard

On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called The...

BrandBrand SERPBranding+15 more
Jun 19, 2023 Jason Barnard

Google’s Knowledge Graph | Jason Barnard

Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a...

BrandBrand SERPCredibility+10 more
Jun 5, 2023 Jason Barnard

#TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard

Do you know Google is your new business card and it’s your favourite child to educate? Join us as we explore the concept of Brand SERP and why managing it...

BrandBrand SERPBusiness+6 more
May 18, 2023 Jason Barnard

#TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard

Do you know Google is your new business card and it’s your favourite child to educate? Join us as we explore the concept of Brand SERP and why managing it...

BrandBrand SERPBusiness+8 more
May 18, 2023 Jason Barnard

Living A Mindful Desert Island Life; Jason Barnard

Jason Barnard is the CEO of Kalicube®, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google...

BrandBrand SERPBrand SERP Optimization+10 more
Apr 24, 2023 Jason Barnard

Brand SERPs and the 3 Pillars of SEO

This week Rob and Jonny talk to Jason Barnard ‘The Brand SERP Guy®’ and CEO of Kalicube®. This episode includes: And so much more, you are going to have to...

AIBrandBrand SERP+11 more
Apr 17, 2023 Jason Barnard
Related Pages:

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+15 more
Apr 17, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Terms of Use

Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...

BrandBrand SERPBranded Search+10 more
Dec 27, 2024 chris

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AmazonBrandBrand SERP+15 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+42 more
Jun 28, 2024 Staff Writer

Jason Barnard Interviews

When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...

BrandBrand SERPBranding+6 more
Aug 12, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

BrandBrand SERPBranding+13 more
Jun 20, 2022 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+23 more
May 3, 2022 Jason Barnard

Personal Stuff

BrandBrand SERPJason Barnard+2 more
Aug 23, 2021 Jason Barnard

Jason Barnard Life Story

Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...

BrandBrand SERPEntrepreneurship+4 more
Aug 23, 2021 Jason Barnard

The Brand Serp Guy

Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.

BrandBrand SERPCompany+6 more
Jul 24, 2021 Jason Barnard

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

BrandBrand SERPBusiness+23 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard