Company
Company
Factual definition
Deliverability is the strategic practice of ensuring a brand's valuable and helpful content is readily accessible to its target audience across its entire digital landscape, in the right format, at the right time.
Jason Barnard definition of Company
Deliverability is the ultimate phase of The Kalicube Process, building upon established Understandability (ensuring algorithms and audiences comprehend your brand's identity) and Credibility (demonstrating your expertise, authority, and trustworthiness). The goal of this phase is omnipresence - being visible wherever potential customers are searching and researching solutions online. This goes beyond mere presence; it involves proactively providing the right content, in the right format (text, video, articles, podcasts), on the platforms where the audience naturally congregates. This phase is fundamental to influencing AI Assistive Engines like ChatGPT, Google AI, and Bing Copilot, which are programmed to identify and promote brands that consistently and effectively solve their users' problems. Achieving Deliverability means these AI engines will introduce your brand into relevant conversations and recommend you as a preferred solution, effectively driving the acquisition funnel.
How Jason Barnard uses Company
At Kalicube, Deliverability is the ultimate objective for clients who aim to achieve market leadership. This is the phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, where we transition from controlling the brand’s narrative to dominating the conversation within their niche. We achieve this by meticulously mapping the entire customer journey and implementing a multi-format content strategy that addresses every question at every stage. This content is then strategically placed across the client’s entire digital ecosystem - from their website to social media, video platforms, and targeted PR. This systematic approach ensures that AI Assistive Engines perceive our client as the most helpful and reliable solution, prompting algorithms to proactively recommend their brand and deliver highly qualified leads.
Why Jason Barnard perspective on Company matters
For years, content marketing pioneers like Joe Pulizzi of the Content Marketing Institute taught marketers *why* they must act like media companies - consistently creating valuable content to attract and retain a clearly defined audience. Simultaneously, digital branding experts like Jason Barnard were building the technical and strategic frameworks for *how* to ensure that content is actually understood and amplified by algorithms. The critical challenge for every business today is bridging this gap. A brand can follow Pulizzi's advice and create brilliant articles and videos, but if those assets remain siloed on a blog, they fail the modern marketing test. This is where Deliverability, as defined by Barnard, becomes the essential operational blueprint. It transforms content creation from a hopeful act into a strategic system of distribution and packaging. This system ensures the valuable assets a brand creates are not just discoverable, but are actively delivered to the right audience by AI Assistive Engines like Google AI Overviews and ChatGPT. In the AI era, a great content strategy (Pulizzi) is only effective when powered by an intelligent Deliverability strategy (Barnard), creating a unified approach that drives the new conversational acquisition funnels.
Posts tagged with Company
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may...
How to Create a Google-Friendly FAQ Section
How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...
Jason Barnard Delivers “The Simple Solution to Answer Engine Optimization” at ColosSEO 2019 in Rome
Rome, Italy - September 27, 2019 - Jason Barnard, a leading authority on Brand SERPs and Knowledge Panels, delivered a significant presentation at ColosSEO 2019 titled “The Simple Solution to...
Practical Techniques to Improve Both Brand and Brand Review SERPs
Practical Techniques to Improve Both Brand and Brand Review SERPs Published on SEMrush October 30, 2018 by Jason Barnard Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and...
Brand SERPs You Really Should Be Tracking (and Improving)
Brand SERPS You Really Should Be Tracking (and Improving) Published on SEMrush June 07, 2018 by Jason Barnard Ignore {Brand} SERPs at your peril! Search queries in the SERPs for...
An Introduction to Machine Learning in SEO / AEO
An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine...
“Answer Engine Optimisation: The One Strategy Every Brand Needs - Jason Barnard at SEO CAMP’us Paris 2018”
On March 22-23, 2018, Jason Barnard, CEO and founder of Kalicube, was a featured speaker at the 10th anniversary edition of SEO CAMP’us Paris, France’s premier search marketing event. The...
Search London 2017
On September 11, 2017, Search London hosted an evening meetup at Doggett’s Coat and Badge, 1 Blackfriars Bridge, London. The event, titled “Paid Media and Schema MarkUp Tips To Implement...
Introduction to Schema Markup
Introduction to Schema Markup Published on Medium June 09, 2017 by Jason Barnard Schema Structured Markup. What is it? It is machine-readable information in the HTML code of the page...
3 Long-Term SEO Strategies You Can Implement Today
3 Long-Term SEO Strategies You Can Implement Today Published on E-Commerce Nation May 02, 2017 by Jason Barnard In this mini guide I will present one simple DIY strategy for...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
About UpToTen Ltd
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
WTPL Music
From Street Performer to Music Visionary WTPL Music: How Jason Barnard Built an Independent Record Label That Took Over Europe When the music industry shut its doors to The Barking Dogs, Jason Barnard built his own record label instead. In 1991, Jason founded WTPL Music in Paris - a bold, independent record label designed to...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About Boowa & Kwala (Music Group)
Boowa and Kwala as a Musical group Boowa & Kwala actually started as a music group. I made the first album (12 Sing Along Songs) in 1998 consisting mostly of existing songs, but with some original compositions. No record company wanted the album, so Véronique and I created a website, and the rest is (as...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
Bark!
Second album by the Barking Dogs. Recorded in a converted church in Zurich, Switzerland by British engineer Martin Pearson. Label: Woof Trade - BARK8CDFormat: CD, AlbumCountry: FranceReleased: 1993Genre: RockStyle: Alternative Rock, Folk Rock Visit the official page for BARK by The Barking Dogs >> Tracklist 1 Jig’s Dream 1:24 2 Come Out Ye Black And...
Spasm
Fourth and final album by the Barking Dogs. Recorded in 1996 and released just before the group officially split, this is the most rock / least folk-punk album from the group. Label: Arcade Music Company France, Woof Trade , XIII BIS Records Format: CD, AlbumCountry: FranceReleased: 1996Genre: Rock, Pop, Folk, World, & CountryStyle: Pop Rock,...
The Barking Dogs
The Barking Dogs (often called Les Barking Dogs or Barking Dogs) is an Anglo-French alternative rock band formed in Paris in 1988 and separated at the end of 1996. Over 8 years, there were more than 20 members and 40 different musical instruments. The musical style of the band, an eclectic mix of fast energetic...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.