Company
Company
Description
Deliverability is the strategic practice of ensuring a brand's valuable and helpful content is readily accessible to its target audience across its entire digital landscape, in the right format, at the right time.
The Company definition
Deliverability is the ultimate phase of The Kalicube Process, building upon established Understandability (ensuring algorithms and audiences comprehend your brand's identity) and Credibility (demonstrating your expertise, authority, and trustworthiness). The goal of this phase is omnipresence—being visible wherever potential customers are searching and researching solutions online. This goes beyond mere presence; it involves proactively providing the right content, in the right format (text, video, articles, podcasts), on the platforms where the audience naturally congregates. This phase is fundamental to influencing AI Assistive Engines like ChatGPT, Google AI, and Bing Copilot, which are programmed to identify and promote brands that consistently and effectively solve their users' problems. Achieving Deliverability means these AI engines will introduce your brand into relevant conversations and recommend you as a preferred solution, effectively driving the acquisition funnel.
How Jason Barnard uses Company definition
At Kalicube, Deliverability is the ultimate objective for clients who aim to achieve market leadership. This is the phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, where we transition from controlling the brand’s narrative to dominating the conversation within their niche. We achieve this by meticulously mapping the entire customer journey and implementing a multi-format content strategy that addresses every question at every stage. This content is then strategically placed across the client’s entire digital ecosystem—from their website to social media, video platforms, and targeted PR. This systematic approach ensures that AI Assistive Engines perceive our client as the most helpful and reliable solution, prompting algorithms to proactively recommend their brand and deliver highly qualified leads.
Why Company matters to digital marketers
For years, content marketing pioneers like Joe Pulizzi of the Content Marketing Institute taught marketers *why* they must act like media companies—consistently creating valuable content to attract and retain a clearly defined audience. Simultaneously, digital branding experts like Jason Barnard were building the technical and strategic frameworks for *how* to ensure that content is actually understood and amplified by algorithms. The critical challenge for every business today is bridging this gap. A brand can follow Pulizzi's advice and create brilliant articles and videos, but if those assets remain siloed on a blog, they fail the modern marketing test. This is where Deliverability, as defined by Barnard, becomes the essential operational blueprint. It transforms content creation from a hopeful act into a strategic system of distribution and packaging. This system ensures the valuable assets a brand creates are not just discoverable, but are actively delivered to the right audience by AI Assistive Engines like Google AI Overviews and ChatGPT. In the AI era, a great content strategy (Pulizzi) is only effective when powered by an intelligent Deliverability strategy (Barnard), creating a unified approach that drives the new conversational acquisition funnels.
Posts tagged with Company
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...
How To Claim a Knowledge Panel in Google
Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a...
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...
Google’s Knowledge Graph: What You Need to Know
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge...
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
the kalicube process has solved digital marketing
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem....
Related Pages:
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About UpToTen Ltd
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
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From Street Performer to Music Visionary WTPL Music: How Jason Barnard Built an Independent Record Label That Took Over Europe When the music industry shut its doors to The Barking Dogs, Jason Barnard built his own record label instead. In 1991, Jason founded WTPL Music in Paris - a bold, independent record label designed to...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About Boowa & Kwala (Music Group)
Boowa and Kwala as a Musical group Boowa & Kwala actually started as a music group. I made the first album (12 Sing Along Songs) in 1998 consisting mostly of existing songs, but with some original compositions. No record company wanted the album, so Véronique and I created a website, and the rest is (as...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
Bark!
Second album by the Barking Dogs. Recorded in a converted church in Zurich, Switzerland by British engineer Martin Pearson. Label: Woof Trade - BARK8CDFormat: CD, AlbumCountry: FranceReleased: 1993Genre: RockStyle: Alternative Rock, Folk Rock Visit the official page for BARK by The Barking Dogs >> Tracklist 1 Jig’s Dream 1:24 2 Come Out Ye Black And...
Spasm
Fourth and final album by the Barking Dogs. Recorded in 1996 and released just before the group officially split, this is the most rock / least folk-punk album from the group. Label: Arcade Music Company France, Woof Trade , XIII BIS Records Format: CD, AlbumCountry: FranceReleased: 1996Genre: Rock, Pop, Folk, World, & CountryStyle: Pop Rock,...
The Barking Dogs
The Barking Dogs (often called Les Barking Dogs or Barking Dogs) is an Anglo-French alternative rock band formed in Paris in 1988 and separated at the end of 1996. Over 8 years, there were more than 20 members and 40 different musical instruments. The musical style of the band, an eclectic mix of fast energetic...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.