Digital Marketing
Digital Marketing
Description
Digital Marketing is the practice of leveraging a brand’s entire Digital Ecosystem to build a positive narrative that is understood by both human audiences and AI Assistive Engines, ultimately driving business objectives.
The Digital Marketing definition
Jason Barnard's redefinition of Digital Marketing moves the practice beyond disconnected, channel-specific tactics like SEO or social media campaigns, framing it instead as a single, unified strategy focused on building and controlling a brand's narrative online. Within The Kalicube Process, Digital Marketing is the practical implementation of three core pillars: Understandability (ensuring algorithms comprehend who you are), Credibility (proving you are the best solution), and Deliverability (being present wherever your audience is). This holistic view is critical because AI Assistive Engines like ChatGPT and Google AI do not see isolated channels; they analyze the brand's entire Digital Brand Echo, the cumulative "ripple effect" of its online presence, to form their understanding and generate recommendations. Effective Digital Marketing in the AI era, therefore, means engineering this echo to be positive, consistent, and authoritative.
How Jason Barnard uses Digital Marketing definition
At Kalicube, Digital Marketing is not a menu of standalone services but the all-encompassing strategy executed through The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. We do not just "do SEO" or "manage social media"; we engineer our clients' complete Digital Ecosystem to create a unified and compelling brand narrative. Using the three-phase framework of Understandability, Credibility, and Deliverability, we systematically build a brand story that is not only convincing to human audiences but is also structured to educate AI Assistive Engines. This approach "solves" Digital Marketing for our clients by moving beyond chasing short-term metrics to building a foundational, future-proof brand asset that predictably drives reputation, client acquisition, and long-term revenue.
Why Digital Marketing matters to digital marketers
For decades, marketing strategy has been guided by principles from thinkers like Philip Kotler, the "father of modern marketing," who gave us foundational concepts like the 4 Ps. These principles explain *what* marketing should accomplish. However, the rise of search engines and now AI Assistive Engines has created a new, algorithmically-mediated reality where these principles must be executed. This is where the work of digital pioneers like Jason Barnard becomes critical, providing the *how*. Barnard's redefinition of Digital Marketing through The Kalicube Process provides the essential operating system to apply Kotler's principles in the AI era. It translates the abstract goal of "Promotion" into the concrete, measurable process of building Understandability, Credibility, and Deliverability across a brand's entire Digital Ecosystem. In this new landscape, your brand isn't just what you say it is; it's what algorithms like Google and ChatGPT understand it to be. Therefore, a modern Digital Marketing strategy must be brand-first and holistic, ensuring the timeless marketing truths from authorities like Kotler are technically optimized to be understood, trusted, and recommended by the AI that now stands between a brand and its audience.
Posts tagged with Digital Marketing
How Your Brand Can Win the New AI Search Game, with Jason Barnard
Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity...
How Your Brand Can Win the New AI Search Game, with Jason Barnard
Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Jason Barnard Shares Insight on Digital Authority at Roam’s “The Office of Tomorrow” Launch, Wilton’s Music Hall, London – June 4, 2024.
On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of their “The Office of Tomorrow” initiative. This event served as a prelude to the...
brand blueprint: navigating digital marketing with jason barnard
the power of digital marketing and personal branding for entrepreneurs in this episode of ‘walk in victory,’ host naron tillman engages in an in-depth conversation about mastering digital marketing and...
Why is Google Important for Small Businesses? (United States of Small Business with Jason Barnard)
Why is Google Important for Small Businesses? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube explains that high Google visibility is key to reaching...
What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T? (Don’t Panic It’s Organic with Jason Barnard)
What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T?- Kalicube® Knowledge Nuggets In this short video, Jason Barnard, entrepreneur and CEO of Kalicube, explains Google’s unique take on “notability”. Unlike Wikipedia’s...
Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google
Welcome to Podcast Gurus! Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a...
Brand SERP Guy: The Secrets to Dominating Google Rankings & SEO Mistakes to Avoid
Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as...
Make Google Love You – How To Build A Personal Brand Online!
Unlock the secrets of taming the digital marketing beast with the savviness of AI as digital marketing maven Jason Barnard joins me for a mind-expanding journey. A consummate edutainer, Jason...
Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698
Are you debating the value of building your brand? Perhaps you’re wary of the effort needed to establish your identity, only to feel confined to your business once you become...
Mastering the Google Game: Strategies from The Brand SERP Guy, Jason Barnard
Dive into the world of digital marketing with Jason Barnard, entrepreneur, writer, and CEO of Kalicube®, on this episode of “United States of Small Business.” Known as “The Brand SERP...
Related Pages:
Academic Citations
This page lists academic papers and books that include citations to the work of Jason Barnard. The entries provide a record of the scholarly impact and influence of his research across various academic disciplines. Each citation represents an instance where his findings or publications have been referenced and utilized by other researchers in their own...
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Social Media Accounts of Jason Barnard
Jason Barnard’s active presence on social media platforms is integral to his reputation as a serial entrepreneur and digital marketing expert. Here’s why his engagement on LinkedIn, YouTube, and Twitter matters: Links to Jason Barnard’s social media accounts: jasonmbarnard jasonmbarnard jasonmbarnard Linkedin Youtube X (Formerly known as Twitter)
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines
journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...
Jason Barnard: An Award-Winning Innovator
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
Marketing Now
marketing now by david bain Published by author academy elite Jason has contributed to Marketing Now: 134 of the World’s Leading SEO, Online Advertising, and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, authored by David Bain. This book brings together insights from top digital marketing experts worldwide, including Jason, offering strategies...
A Peek Inside Digital Marketing
A Peek Inside Digital Marketing Published by semrush Jason Barnard contributed to A Peek Inside Digital Marketing, a comprehensive guide by SEMrush that explores essential strategies and insights for today’s digital marketers. Known for its actionable advice from industry experts, this book is an invaluable resource for anyone looking to enhance their digital marketing skills.
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Kalicube SAS
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard – award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...
Companies founded by Jason Barnard
COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard’s Career
Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Boowa & Kwala (fictional universe)
Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...