Person

Person

Description
A Person is an individual human being recognized by search and AI algorithms as a unique, real-world entity with a distinct identity, history, and set of associated attributes.
The Person definition
Within the Kalicube framework, a Person is not just a user profile but a navigable entity that algorithms like Google's Knowledge Graph and AI Assistive Engines seek to understand. Jason Barnard's approach emphasizes that every individual—from a CEO to a freelance artist—has a Brand SERP that acts as their digital business card. How algorithms perceive and represent this Person entity directly impacts their professional reputation, opportunities, and ability to drive business results. Establishing a clear, factual, and credible entity for a Person is the first step to controlling their digital narrative and influencing how they are presented to the world.
How Jason Barnard uses Person definition
At Kalicube, the Person entity is a primary focus of The Kalicube Process. We apply our three-phase framework of Understandability, Credibility, and Deliverability specifically to the individual's digital ecosystem. This involves building a personal website as the Entity Home, corroborating their story on relevant third-party platforms, and systematically "educating" algorithms to ensure the Person's Knowledge Panel and AI-generated summaries are accurate and positive. The goal is to engineer a digital representation that reflects the individual's expertise and professional goals, directly supporting their client acquisition and career objectives.
Why Person matters to digital marketers
Reid Hoffman's "The Startup of You" revolutionized how we think about our careers, reframing every professional as the CEO of their own personal enterprise. This was a brilliant philosophical shift. However, in the 21st century, that "startup" doesn't just exist in boardrooms; it lives and breathes on Google and in the responses of AI Assistive Engines. This is where Jason Barnard's work becomes essential. He takes Hoffman's concept and provides the practical, technical framework for the digital age by defining the Person as a manageable entity. The Kalicube Process is the operational playbook for "The Startup of You," ensuring the individual's brand story, expertise, and value proposition are not just compelling to humans but are also clear, credible, and authoritative to the algorithms that now act as the world's primary gatekeepers of information.
Posts tagged with Person

Kalicube Team Conference 2024

It’s been a whole year since the Kalicube® team first gathered in Cebu for our annual team conference. Now, in 2024, we’re back, STRONGER and more united than ever, for...

AIBrandingCompany+12 more
Apr 19, 2024 Bernadeth Brusola

Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...

AIBingBrand+30 more
Apr 1, 2024 Jason Barnard

Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1

Understanding Knowledge Panels and Entity Optimization with Jason Barnard In this episode of the Ranking Revolution podcast, host Doug Cunnington talks with Jason Barnard, entrepreneur, writer, musician, and CEO of...

AmazonBingBrand+40 more
Apr 1, 2024 Jason Barnard

5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...

AIBingBrand+32 more
Apr 1, 2024 Jason Barnard

4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...

AmazonBingBrand+42 more
Apr 1, 2024 Jason Barnard

The Two Parts of E-E-A-T Google Hasn’t Told You About

Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...

AIBrandBusiness+31 more
Mar 19, 2024 Jason Barnard

LIVE Interview with Jason BARNARD from Kalicube.com

SERP, SEO and Compliance. How do these two match? And how does this for the foundation of the business online? Video by: AVITAR. Host: Myroslav Khmarskyi & levgen Saveliev. Guest: Jason Barnard. February 8, 2024. From...

AIAI in SearchAI Search+33 more
Feb 8, 2024 Jason Barnard

Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)

Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...

AIAI in SearchBing+58 more
Feb 2, 2024 Jason Barnard

2 – Jason Barnard – How a Billion-Pageview Dream Survived Digital Marketing Disasters

Today, in episode two, we have an exceptional guest, Jason Barnard, also known as the Brand SERPs Guy and easily recognizable in his signature red shirt. I’m your host, Jim...

AIBrandBrand Search+28 more
Jan 3, 2024 Jason Barnard

2 – Jason Barnard THE Brand SERP’s Guy and Wearer Of The Red Shirt

Jason has over 20 years of experience in digital marketing. The digital marketing journey started in 1988, the same year Google was incorporated. Jason’s first digital marketing project was a...

AIBrandBrand Search+27 more
Jan 3, 2024 Jason Barnard

How to Build a Productive, Happy Team to Scale Your Agency

Published on QuickMail (Jason Barnard) My name is Jason Barnard, and I am a serial entrepreneur and CEO. Over the last 3 decades, I have built three robust, lean, and...

AIBrandBusiness+18 more
Dec 7, 2023 Jason Barnard

Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released...

BrandBrand SERPBusiness+22 more
Oct 30, 2023 Jason Barnard
Related Pages:

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Stanley the Counting Horse

Stanley the Counting Horse was a blues band from Liverpool formed by Jason Barnard and Dave Clayton. The group played approximately 40 concerts in pubs and clubs in and around Liverpool from 1985 to 1988. Original Band Members Jason Barnard describes his life in Liverpool, playing the Cavern Club (think: The Beatles) with a second...

Jason BarnardPerson
Sep 19, 2021 Staff Writer

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

BrandBrand SERPBusiness+23 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Grandma Koala

Grandma Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series she is voiced by Céline Chevrier. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Mummy Koala

Mummy Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series, she is voiced by Céline Chevrier. She is kind and gentle and enjoys doing craft activities, especially sewing and knitting. She lives with her family in the Land in...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Siwa

A fictional character, Siwa appears in the Boowa & Kwala television series and web series.. In both the television series and web series, she is voiced by Léonor Barnard. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20 countries around the...

EntityJason BarnardPerson+1 more
Jun 13, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About 53 Bright Songs from the TV Series

53 Bright Songs from the TV Series: Music Album by Boowa & Kwala As part of the Boowa & Kwala web series, I wrote a song every single month without fail for 4 and a half years. The website and the songs were then turned into the Boowa & Kwala TV series Véronique and I...

EntityJason BarnardPerson+1 more
Jun 6, 2020 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Barcoustic

Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...

EntityJason BarnardPerson
Aug 18, 2015 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard