Person
Person
Description
A Person is an individual human being recognized by search and AI algorithms as a unique, real-world entity with a distinct identity, history, and set of associated attributes.
The Person definition
Within the Kalicube framework, a Person is not just a user profile but a navigable entity that algorithms like Google's Knowledge Graph and AI Assistive Engines seek to understand. Jason Barnard's approach emphasizes that every individual—from a CEO to a freelance artist—has a Brand SERP that acts as their digital business card. How algorithms perceive and represent this Person entity directly impacts their professional reputation, opportunities, and ability to drive business results. Establishing a clear, factual, and credible entity for a Person is the first step to controlling their digital narrative and influencing how they are presented to the world.
How Jason Barnard uses Person definition
At Kalicube, the Person entity is a primary focus of The Kalicube Process. We apply our three-phase framework of Understandability, Credibility, and Deliverability specifically to the individual's digital ecosystem. This involves building a personal website as the Entity Home, corroborating their story on relevant third-party platforms, and systematically "educating" algorithms to ensure the Person's Knowledge Panel and AI-generated summaries are accurate and positive. The goal is to engineer a digital representation that reflects the individual's expertise and professional goals, directly supporting their client acquisition and career objectives.
Why Person matters to digital marketers
Reid Hoffman's "The Startup of You" revolutionized how we think about our careers, reframing every professional as the CEO of their own personal enterprise. This was a brilliant philosophical shift. However, in the 21st century, that "startup" doesn't just exist in boardrooms; it lives and breathes on Google and in the responses of AI Assistive Engines. This is where Jason Barnard's work becomes essential. He takes Hoffman's concept and provides the practical, technical framework for the digital age by defining the Person as a manageable entity. The Kalicube Process is the operational playbook for "The Startup of You," ensuring the individual's brand story, expertise, and value proposition are not just compelling to humans but are also clear, credible, and authoritative to the algorithms that now act as the world's primary gatekeepers of information.
Posts tagged with Person
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
Living A Mindful Desert Island Life; Jason Barnard
Jason Barnard is the CEO of Kalicube®, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google...
Episode 037: Controlling Your Brand SERPs with Jason Barnard
In this episode, Salim Omar, CPA interviews Jason Barnard, Jason is a renowned author and digital marketing consultant. He shares his remarkable story from the Kalicube® in Liverpool all the...
Kalicube Team Conference 2023
In March 2023, the Kalicube® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...
Teaching Google Who We Are & What We Do with Special Guest Jason Barnard, “The Brand SERP Guy”
Join Tacey and her Special Guest Jason Barnard, “The Brand SERP Guy®”. Today’s Topic: Teaching Google Who We Are & What We Do.Timestamp: 01:46: What is Search Optimization and how...
Why You Should (or Shouldn’t) Use AI Content Generators in 2023
Published on Sitechecker December 12, 2022 (Ivan Palii) Predictions about the future of AI content generation tools for SEO in 2023 Google will present any entity (person, company, music group, book,...
Jason Barnard – “The Brand SERP Guy” – A Gamechanger Educating Google…
#15 GameChanging Guests: Jason Barnard – “The Brand SERP Guy®” – a GameChanger educating Google… In this episode I’m interviewing Jason Barnard, an experienced GameChanger who throughout his life, had...
The One About Feeding Google Well & A Blue Dog (with Jason Barnard)
Ep. 114- The One About Feeding Google Well & A Blue Dog (with Jason Barnard) You never know when you might need to teach yourself a new skill. For example,...
The Fundamentals of Brand SERPs for Business – Jason Barnard
FOCUSED on Writing with – Jason Barnardhttps://www.amazon.com/Fundamentals-B… [00:00:00] Narrator: David Edward and Jason Barnard discussed Jason’s book, The Fundamentals of Brand SERPs. Introducing Jason Barnard (The Brand SERP Guy®) and...
Google is a Child Thirsty for Knowledge. We Need to Educate It.
Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...
What is #BrandTech? – Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Stanley the Counting Horse
Stanley the Counting Horse was a blues band from Liverpool formed by Jason Barnard and Dave Clayton. The group played approximately 40 concerts in pubs and clubs in and around Liverpool from 1985 to 1988. Original Band Members Jason Barnard describes his life in Liverpool, playing the Cavern Club (think: The Beatles) with a second...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Grandma Koala
Grandma Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series she is voiced by Céline Chevrier. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20...
About Mummy Koala
Mummy Koala is a fictional character who appears in the Boowa & Kwala television series and web series. In both the television series and web series, she is voiced by Céline Chevrier. She is kind and gentle and enjoys doing craft activities, especially sewing and knitting. She lives with her family in the Land in...
About Siwa
A fictional character, Siwa appears in the Boowa & Kwala television series and web series.. In both the television series and web series, she is voiced by Léonor Barnard. Television series: In the television series, produced in 2007 by ITV Studios, UpToTen and Radio Canada and screened on television in over 20 countries around the...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
About 53 Bright Songs from the TV Series
53 Bright Songs from the TV Series: Music Album by Boowa & Kwala As part of the Boowa & Kwala web series, I wrote a song every single month without fail for 4 and a half years. The website and the songs were then turned into the Boowa & Kwala TV series Véronique and I...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Barcoustic
Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...