Search Engine
A Digital Footprint Audit is a comprehensive analysis of a brand’s entire existing online presence to identify inconsistencies, inaccuracies, and opportunities for optimization that affect how the brand is understood by algorithms and people.
Chapter Eight: SEO Tactics, Techniques, and Strategies
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Jason Barnard Announces the Launch of the SE Ranking Academy
SE Ranking SEO Basics Course with Jason Barnard There’s a bunch of information on SEO out there, but up until now, none of it was presented in a structured manner....
Google’s Podcast Knowledge Panel Update: Your Questions Answered
Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast...
The Line Between Creativity and Business with Jason Barnard (The Brand SERP Guy)
Jason Barnard is known as The Brand SERP Guy®. SERP stands for search engine results page. Just think about any time you Google someone’s name, a band, an actor, a...
SERP 101: Why Branding Matters With Jason Barnard
Listen up as they discuss what Google Search Engine does, why should companies make their brand messages on their websites clear with Google, and how much ROI can companies get...
Why Branding Matters
Ep 279: SEO 101: Why Branding Matters Listen up as they discuss what Google Search Engine does, why should companies make their brand messages on their websites clear with Google,...
SERP 101: Building Your Brand With Jason Barnard
Learn what search engine results page is, why should you look good on the search engine results page, and how can it help your company get potential leads and visibility....
Building Your Brand With Jason Barnard
Ep 277: SERP 101: Building Your Brand Learn what SERP (Search Engine Results Page) is, why should you look good on the search engine results page, and how can it...
How To Lead A Diverse Team With Jason Barnard
Welcome back to the Leadership Stack Podcast! Today we have Mr Jason Barnard, a former musician, a digital marketer, and the founder and CEO of Kalicube®. For his first episode...
How to Dominate the SERPS for Your Brand Name With Jason Barnard
#howtodominatetheserps #google #jasonbarnard Search marketing is an exciting field of study because it pushes the boundaries of what we know about digital advertising. The art comes in knowing which techniques...
Entity Building and Google’s Knowledge Graph with Jason Barnard
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you...
Entity Building & Google’s Knowledge Graph
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you...
Homepage
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Awards won by Jason Barnard
Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...
Your Instruction Manual for Google Knowledge Panels
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Jason Barnard: An Award-Winning Tech Innovator
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard - award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard Livestreams
Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today - Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
#SEOisAEO (or SEOisAEO) - where did that term come from?
Jason Barnard’s Career
Digital Marketer Since 2008 - Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 - present) Barcoustic (2014 - present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.