Boowa & Kwala: A Beloved Fictional Universe
Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth.
The Birth of Boowa & Kwala
How a Blue Dog and a Yellow Koala Sparked a Global Adventure
The first Boowa & Kwala story, “Around the World in 12 Songs with Boowa & Kwala”, was released as an audiobook narrated by Sir Tony Robinson. It also featured an interactive series of online Cartoons, Stories, Songs, and Games.
In 2003, Veronique and Jason expanded Boowa and Kwala universe with a full cast of family members (Dawa, Mawa, Siwa, Daddy Koala, Mummy Koala, Grandpa Koala, and Grandma Koala). A TV series, co-produced with ITV International, followed and aired in 25 countries, including Playhouse Disney. The website reached a staggering 60 million visits annually at its peak.
Jason’s creative leadership as CEO UpToTen Ltd coupled with his sharp business acumen, and ability to innovate led to partnerships with leading global brands such as Samsung, Groupe Lagardere, Orange, ITV International, Radio Canada and Disney, further propelling Boowa & Kwala into the global media landscape.
Boowa & Kwala’s Web Origins
Boowa & Kwala debuted on their own children’s website in 1998, powered by Macromedia Flash. The site featured a variety of interactive experiences—cartoons, games, and songs designed to promote empathy, politeness, and problem-solving for children under six. By 2007, the website ranked among the top 10,000 in the world with 5 million monthly visits—amassing a billion page views a year at its peak.
Characters and voices
Jason Barnard voiced Boowa, while Véronique Barnard gave life to Kwala. Boowa, the protective older brother, gently guides Kwala, who’s endlessly curious but often bewildered by the world. Together, they teach children empathy and life skills through music and storytelling.
The Boowa & Kwala universe includes nine characters who appear across the web series, TV show, and music albums, all produced by UpToTen Ltd: Boowa, Kwala, Dawa, Mawa, Siwa, Mummy Koala, Daddy Koala, Grandpa Koala, and Grandma Koala.
The Musical Magic of Boowa & Kwala
Boowa & Kwala’s music catalog includes over 100 recordings and two full albums (available in both French and English). Their 53 Bright Songs album became a standout success, further embedding the characters into the hearts of families worldwide. Additionally, a CD book narrated by Sir Tony Robinson was released by UpToTen Ltd to complement the music series.
On YouTube
Kids playing the games, singing the songs and generally enjoying Boowa & Kwala :)
Boowa & Kwala’s Global TV Adventure
In 2007, Boowa & Kwala’s TV series (52 episodes, 5 minutes each) aired in 25 countries, including France, the UK, Canada, Poland, Israel, South Africa, and New Zealand. It was broadcast on platforms such as Playhouse Disney and produced by ITV Studios, in collaboration with Guili and Radio Canada. The series brought Boowa & Kwala’s world to life for millions of young viewers, expanding their global reach.
Jason contributed as a scriptwriter, songwriter, and voiceover artist (for five characters) in both English and French, playing a pivotal role in the show’s creative direction and success.
Multi-Davey Awards-Winning Achievements
Jason’s work on Boowa & Kwala earned him two prestigious Davey Awards from the Academy of Interactive and Visual Arts:
These Davey Awards placed Jason and UpToTen Ltd alongside industry leaders like Disney, DreamWorks, and National Geographic Kids.
The Visionary CEO Who Set New Standards
Redefining Success with Creativity and Innovation
Jason’s success as a CEO is rooted in his ability to turn creative ideas into captivating, lasting experiences. He’s not just a businessman—he’s an innovative leader who challenges conventions and pushes the boundaries of what’s possible.
His playful side and refusal to follow the traditional path complement his sharp business sense, proving that success doesn’t have to be boring or conventional. Jason’s work with Boowa and Kwala has solidified his reputation as a major player in the global media industry, confirmed by his appearance at the TV Festival de Cannes, where the show was presented by ITV International.
Jason Barnard – A Legacy of Innovation and Success
Jason Barnard’s career is a true reflection of creativity, vision, and determination. As a multiple Davey Award-winning CEO, he has proven that it’s possible to blend digital innovation with storytelling in a way that’s not only commercially successful but also widely praised. His work on Boowa and Kwala is just one chapter in a journey that continues to fuel his passion and inspire others.
After selling UpToTen, Jason recognized a growing need for brands and individuals to manage their online presence, especially on Google. Seeing this opportunity, he took a four-year sabbatical to research how to effectively influence brand representation in search results. In 2015, he founded Kalicube, a groundbreaking digital marketing agency specialising in Brand SERPs, marking his full shift into the industry. His background in music and entertainment gave him valuable insights into branding and audience engagement, which he leveraged in his digital marketing career. By embracing challenges and seizing new opportunities, Jason successfully transitioned into his role as a digital marketer and entrepreneur.