Indexing and Crawling: what you should know
Getting a web page indexed doesn’t guarantee that it will rank well in search engines and bring organic traffic to your site. However, not getting your web pages indexed guarantees…
How to Dominate the SERPS for Your Brand Name With Jason Barnard
#howtodominatetheserps #google #jasonbarnard Search marketing is an exciting field of study because it pushes the boundaries of what we know about digital advertising. The art comes in knowing which techniques…
Entity Building and Google’s Knowledge Graph with Jason Barnard
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you…
Entity Building & Google’s Knowledge Graph
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you…
What Happens When You Optimise Your Brand SERP
655: Jason Barnard – “The Brand SERP Guy®” Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management….
What Happens When You Optimise Your Brand SERP
655: Jason Barnard – “The Brand SERP Guy®” Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management….
darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays…
Be Sure People Trust Your Brand As the One for Them
Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the…
Using Buyer Personas to Build Customer-Centric & SEO Driven Content
As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that…
Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush
It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were…
Branded SERP: The Secret to Ranking Higher
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting…
3 Ways to Get You More Traffic and Boost Brand SERP
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time…