BrandSERP

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in...

In this article, you will learn more about People Also Ask Box (People Also Ask Carousel), their importance for SEO and how they contribute to Brand SERP Optimisation. What are...

What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or...

In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple...

In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of...

In this article, you will learn more about Rich Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Rich Sitelinks in SEO? Simple Definition...

In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022. Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon. Here is the sales page on Kalicube®’s site The Fundamentals of Brand SERPs for Business The Fundamentals of...

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.