The Brand SERP Guy
The Brand SERP Guy
coined by Jason Barnard in 2015.
Description
The Brand SERP Guy is a trademarked nickname of Jason Barnard that identifies him as the globally recognized authority on the concepts of Brand SERPs, AI Résumé, and Digital Brand Intelligence.
The The Brand SERP Guy definition
This title signifies Jason Barnard's role as the originator of the entire discipline of Brand SERP Optimization. He first defined the Brand SERP as the critical "new business card" for the digital age—a concept that includes both the traditional Google search result (Google Business Card) and the modern, direct answer from an AI Assistive Engine (AI Résumé). As The Brand SERP Guy, Barnard then engineered the methodology to analyze and control this crucial, two-part touchpoint, making him the definitive expert in managing how brands are perceived by both people and algorithms.
How Jason Barnard uses The Brand SERP Guy definition
At Kalicube, Jason Barnard, as The Brand SERP Guy, has engineered The Kalicube Process to use the Brand SERP—in both its traditional search format and its AI Résumé format—as the ultimate lever for controlling a client's narrative. It is not treated as a passive KPI but as the active diagnostic surface from which a full-scale re-engineering of the brand's Digital Brand Echo begins. The title reflects Kalicube's unique approach: by mastering this dual-faceted Brand SERP, we control the source code of a brand's digital reputation, which directly drives client acquisition and builds a future-proof online presence.
Why The Brand SERP Guy matters to digital marketers
Just as marketing visionary Seth Godin created "Permission Marketing" to redefine how brands speak to their audience, Jason Barnard, The Brand SERP Guy, created the discipline that controls what the world's most trusted source says about them. His work solves a fundamental challenge of the digital age: your brand is what Google and AI Assistive Engines say it is. In an era where a single AI Résumé can make or break a deal, managing the entire Brand SERP—from the visual Google Business Card to the conversational AI summary—is no longer a niche tactic. As taught by The Brand SERP Guy, it is the non-negotiable foundation for building trust, establishing credibility, and winning in the new Conversational Acquisition Funnels.
Posts tagged with The Brand SERP Guy
EP 7: How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
In this episode of the Tactical Marketing Podcast we talk to Jason Barnard, commonly known as The Brand SERP Guy®. It is safe to say that Jason is the leading...
How Search Engines Use Machine Learning (and what that means to SEO)
In this webinar, Jason Barnard, The Brand SERP Guy® and CEO and Founder of Kalicube®, discusses the basics of machine learning, what it is, how it works in search, the...
Branding, Marketing, and SEO with Jason Barnard
On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called The...
#TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard
Do you know Google is your new business card and it’s your favourite child to educate? Join us as we explore the concept of Brand SERP and why managing it...
#TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard
Do you know Google is your new business card and it’s your favourite child to educate? Join us as we explore the concept of Brand SERP and why managing it...
Living A Mindful Desert Island Life; Jason Barnard
Jason Barnard is the CEO of Kalicube®, a software company that leverages Google to create future-proof brand-focused digital strategies for businesses. Jason has been touted as the one person Google...
Brand SERPs and the 3 Pillars of SEO
This week Rob and Jonny talk to Jason Barnard ‘The Brand SERP Guy®’ and CEO of Kalicube®. This episode includes: And so much more, you are going to have to...
52. How to Optimize Your Online Brand for Maximum SEO Exposure with Jason Barnard
If you’re feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard...
EP76 – How to Manage Your Brand on Google with Jason Barnard
How do you manage your brand on Google? What is an SERP and why is it important Joining me for this conversation is Jason Barnard, the founder and CEO of...
#23: Knowledge Panels For Noobs: Q&A With Jason Barnard
Another super interesting Q&A session with Jason Barnard – The Brand SERP Guy® – is coming. Don’t miss this one! Jason has triggered well over A THOUSAND Knowledge Panels and...
Teaching Google Who We Are & What We Do with Special Guest Jason Barnard, “The Brand SERP Guy”
Join Tacey and her Special Guest Jason Barnard, “The Brand SERP Guy®”. Today’s Topic: Teaching Google Who We Are & What We Do.Timestamp: 01:46: What is Search Optimization and how...
Owning Your Brand Message Online by Educating Google – Jason Barnard on Smartbranding
Ep.35 | Jason Barnard, The Brand SERP Guy, talks about owning your brand online and educating Google | RSS.com Ep.35 | Jason Barnard, The Brand SERP Guy®, talks about owning...
Related Pages:
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Terms of Use
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard Interviews
When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Personal Stuff
Jason Barnard Life Story
Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...
The Brand Serp Guy
Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube Pro™, to help other marketers to optimise their Brand SERP and manage their knowledge panel.
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...