TakeItOffline Brighton 2019
TakeItOffline is an itinerant digital marketing conference. The organisers call it an ‘unconference’ since it does not follow the normal setup of most conferences. Details here >> Conference by TakeItOffline April 10,…
Digital Olympus 2019
Digital Marketing conference organised by Digital Olympus, a link-building marketing agency based in St Petersburg, Russia run by Alexandra Tachalova. How to Help Google Make Sense of a Chaotic, Unstructured Web #SEOisAEO…
SEOcamp Paris 2019
A digital marketing conference held in Paris, France over 2 days. It offers two French language tracks and an English language track. Details here >> Conference by SEO CAMP March 28-29, 2019….
The Knowledge Graph. What is it? How does it work? How do you get in? (YoastCon 2019)
Google’s Knowledge Graph is increasingly pivotal in their search algorithm. Jason Barnard explained the why and how of the Knowledge Graph and gave our audience practical tips and tricks to…
How Schema Markup Helps Your SEO & AEO Strategies In The Short, Mid And Long Term
Published on GrowthHackers March 19, 2019 (Kendra Jaros) This is the part of the article that cite Jason Barnard’s work: Schema markup is a powerful search engine optimization tactic that…
Practical Techniques to Improve Both Brand and Brand Review SERPs
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing…
Answer Engine Optimisation the One Strategy That Will Work for Every Brand – Jason Barnard
SEO strategies have always been the subject of much debate. Now that we are optimising for Answer Engines, one simple strategy fits all. The future clearly belongs to those brands…
BUILDING PROFITABLE ADWORDS CAMPAIGNS USING ON-PAGE SEO
Published on EcommerceNation July 05, 2018 (Jason Barnard) THE CONCEPT With a quality on-page SEO, with the DSA, you can build profitable, low-maintenance AdWords campaigns. Three important concepts to bear…
Brand SERPs You Really Should Be Tracking (and Improving)
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore {Brand} SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and…
An introduction to Machine learning in SEO / AEO
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up.More fluid“Machine learning is something new under the sun: a technology that…
Jason Barnard – A Universal Strategy for Answer Engine Optimisation
Almost 2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited…