SEO

SEO

Description

SEO (Search Engine Optimization) is the process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs).

Posts tagged with SEO

How to Dominate the SERPS for Your Brand Name With Jason Barnard

#howtodominatetheserps #google #jasonbarnard Search marketing is an exciting field of study because it pushes the boundaries of what we know about digital advertising. The art comes in knowing which techniques...

BrandBrand SERPGoogle+6 more
Sep 21, 2021 Jason Barnard

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

AIBingClick-Through Rate+22 more
Aug 18, 2021 Jason Barnard

Be Sure People Trust Your Brand As the One for Them

Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the...

BrandBrand SERPBrand SERP Optimization+21 more
Aug 17, 2021 Jason Barnard

Using Buyer Personas to Build Customer-Centric & SEO Driven Content

As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that...

Content MarketingJason BarnardMarketing+3 more
Aug 17, 2021 Jason Barnard

Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush

It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were...

Content MarketingFarMarketing+3 more
Aug 17, 2021 Jason Barnard

Branded SERP: The Secret to Ranking Higher

Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting...

BrandBranded SearchBusiness+6 more
Aug 17, 2021 Jason Barnard

3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially?  Search engine optimization (SEO) is all about playing the long game. Getting results can take time...

BrandBrand SERPBranded Search+28 more
Aug 9, 2021 Jason Barnard

Brand SEO and SERP for Podcasts with Jason Barnard

PCTS Ep 006: Brand SEO and SERP for Podcasts with Jason Barnard In this episode of the Podcast Cadet Training Series as host Christopher Jordan is joined by Jason Barnard, Founder...

BrandBrand SERPBrand SERP Optimization+9 more
Jul 29, 2021 Jason Barnard

SERP and SEO for Bands and Brands with Jason Barnard

TSP S7 Ep07: SERP and SEO for Bands and Brands with Jason Barnard In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder...

AIAmazonBing+35 more
Jul 11, 2021 Jason Barnard

SERP and SEO for Bands and Brands with Jason Barnard

TSP S7 Ep07: SERP and SEO for Bands and Brands with Jason Barnard In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and...

BrandDigital MarketingDigital Marketing Agency+6 more
Jul 11, 2021 Jason Barnard

How to Trigger a Personal Knowledge Panel in Google

Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...

BrandCompanyCredibility+17 more
Jun 28, 2021 Jason Barnard

Jason Barnard: Content Deliverability as a Game-changer in SEO

With featured snippets, video boxes, image boxes, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability...

BrandDeliverabilityFeatured Snippets+7 more
Jun 14, 2021 Jason Barnard
Related Pages:

Industry Leaders / Experts Lists

Sometimes I get included in people to follow or industry leaders lists… I add some here when I find them.

SEO
Jul 30, 2025 Jason Barnard

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+22 more
Jun 29, 2025 Jason Barnard

Academic Citations

This page lists academic papers and books that include citations to the work of Jason Barnard. The entries provide a record of the scholarly impact and influence of his research across various academic disciplines. Each citation represents an instance where his findings or publications have been referenced and utilized by other researchers in their own...

AIAI-DrivenAnthropology+8 more
May 2, 2025 Jason Barnard

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+15 more
Apr 17, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Jason Barnard: An Award-Winning Innovator

Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...

AIAI-DrivenBrand+20 more
Dec 3, 2024 Jason Barnard

Marketing Now

marketing now by david bain Published by author academy elite Jason has contributed to Marketing Now: 134 of the World’s Leading SEO, Online Advertising, and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, authored by David Bain. This book brings together insights from top digital marketing experts worldwide, including Jason, offering strategies...

AmazonDigital MarketingMarketing+1 more
Dec 3, 2024 Jason Barnard

La Boîte à Outils du SEO

La Boîte à Outils du SEO by Benjamin Thiers Published by DUNOD Jason Barnard has contributed to La Boîte à Outils du SEO, a comprehensive guide to SEO techniques written by Benjamin Thiers and published by Dunod, a major French publisher. This book covers a range of SEO strategies and tools, making it an invaluable...

AmazonBrandJason Barnard+3 more
Dec 3, 2024 Jason Barnard

SEO series (2022, 2023, AND 2024)

The yearly SEO series by DAVID BAIN (2022, 2023, 2024, and 2025) Published by MAGESTIC Jason Barnard has contributed to Majestic’s yearly SEO series, an essential resource for SEO professionals that provides insights and strategies for each year. These books compile expertise from leading voices in SEO, including Jason Barnard, who shares his knowledge on...

AmazonBrandBrand Visibility+2 more
Dec 3, 2024 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AmazonBrandBrand SERP+15 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+26 more
Sep 9, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+42 more
Jun 28, 2024 Staff Writer

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on digital Brand Intelligence Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+32 more
Nov 3, 2023 Jason Barnard

Jason Barnard Livestreams

Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today – Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...

BusinessGrowthHTML+8 more
Aug 11, 2022 Jason Barnard

Jason Barnard’s Professions

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

AIAI-DrivenAnswer Engines+24 more
Jun 20, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

BrandBrand SERPBranding+13 more
Jun 20, 2022 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

#SEOisAEO (or SEOisAEO) – where did that term come from?

Featured SnippetsGoogleJason Barnard+4 more
Dec 1, 2019 Jason Barnard

Jason Barnard’s Career

Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...

BrandBusinessConference+7 more
Oct 25, 2019 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard