Articles

Featured Image for How Google Universal Search Ranking Works – Darwinism In Search

How Google Universal Search Ranking Works - Darwinism In Search

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....
Read More
seo-trends-2022

56 Experts Shared Their Thoughts on SEO Trends in 2022

Published on Sitechecker December 3, 2021 (Ivan Palii) #8 Brand SERP optimization “Google’s understanding of your brand (company, person, podcast, music group, product, etc.) is obviously key. Educating Google so that...
Read More
2022 Local SEO Report

Local SEO Tip for 2022 – Focus on Brand and Entities

Extract from: 2022 Local SEO Report, published on PinMeTo December 2021 Article on PinMeTo bringing together local SEO professionals on 2022 Local SEO Report that turned out to be precious lessons...
Read More
Business-Talk-with-Jason-Barnard2

Business Talk with Jason Barnard

Business Talk with Jason Barnard Published on The Times of Israel November 22, 2021. Joseph J. Sherman Israeli companies dedicate tremendous resources to building successful digital presences, including content, social...
Read More

Google’s Podcast Knowledge Panel Update: Your Questions Answered

Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast...
Read More
Thumbnail: SEO Clinic: Real Ways to Improve Your Local SEO

Building a Local SEO Strategy From the Brand SERP Outwards by Jason Barnard, the Brand SERP Guy at Kalicube

Extract from: SEO Clinic: Real Ways to Improve Your Local SEO, published on Semrush October 6, 2021 (Eka Ebralidze) Article on SEMrush bringing together expert opinions on real ways to improve your...
Read More
Thumbnail: Darwinism In Search Revisited And Extended

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
Read More
Featured Image for Be Sure People Trust Your Brand As the One for Them

Be Sure People Trust Your Brand As the One for Them

Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the...
Read More
Thumbnail: 3 Ways to Get You More Traffic and Boost Brand SERP

3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially?  Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
Read More
Featured Image for How to Trigger a Personal Knowledge Panel in Google

How to Trigger a Personal Knowledge Panel in Google

Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...
Read More