Articles

How Google Universal Search Ranking Works - Darwinism In Search
Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....
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56 Experts Shared Their Thoughts on SEO Trends in 2022
Published on Sitechecker December 3, 2021 (Ivan Palii) #8 Brand SERP optimization “Google’s understanding of your brand (company, person, podcast, music group, product, etc.) is obviously key. Educating Google so that...
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Local SEO Tip for 2022 – Focus on Brand and Entities
Extract from: 2022 Local SEO Report, published on PinMeTo December 2021 Article on PinMeTo bringing together local SEO professionals on 2022 Local SEO Report that turned out to be precious lessons...
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Business Talk with Jason Barnard
Business Talk with Jason Barnard Published on The Times of Israel November 22, 2021. Joseph J. Sherman Israeli companies dedicate tremendous resources to building successful digital presences, including content, social...
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Google’s Podcast Knowledge Panel Update: Your Questions Answered
Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast...
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Building a Local SEO Strategy From the Brand SERP Outwards by Jason Barnard, the Brand SERP Guy at Kalicube
Extract from: SEO Clinic: Real Ways to Improve Your Local SEO, published on Semrush October 6, 2021 (Eka Ebralidze) Article on SEMrush bringing together expert opinions on real ways to improve your...
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darwinism & google serps as product: revisiting how search works
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...
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Be Sure People Trust Your Brand As the One for Them
Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the...
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3 Ways to Get You More Traffic and Boost Brand SERP
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...
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How to Trigger a Personal Knowledge Panel in Google
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...
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