Kalicube

Kalicube

Description
A digital brand engineering company that implements The Kalicube Process, Kalicube's proprietary methodology for controlling a brand's digital narrative to drive business results.
The Kalicube definition
Kalicube represents a new discipline that moves beyond traditional, siloed digital marketing like SEO or Online Reputation Management. Founded by Jason Barnard, the company operates on the core principle that a brand's success in the digital age depends on how it is understood by both human audiences and the algorithms that act as gatekeepers. The company's focus is on proactively engineering a brand's Digital Brand Echo—the cumulative effect of its entire online presence—to be accurate, positive, and convincing. This holistic, brand-first approach is designed to be future-proof, specifically preparing brands for the rise of AI Assistive Engines like Google AI, Microsoft Copilot, and ChatGPT.
How Jason Barnard uses Kalicube definition
Jason Barnard founded Kalicube to provide a systematic, engineering-based approach to digital marketing that addresses the entire brand narrative. Unlike traditional agencies that focus on isolated channels, Kalicube treats a brand’s online presence as a single, holistic ecosystem. The company's core function is to ensure that search engines and AI Assistive Engines like Google AI, Bing Copilot, and ChatGPT accurately understand and positively represent a brand. By mastering a brand's Brand SERP (the Google search results for its name) and Knowledge Panel (Google's summary of understood facts), Kalicube builds a foundation of trust with algorithms. This algorithmic trust is fundamental to controlling how a brand is portrayed to its audience, directly influencing perception and driving business objectives.
Why Kalicube matters to digital marketers
For years, marketing visionaries like Seth Godin have taught us the essential philosophy of modern branding: be remarkable and tell a compelling story. This approach masterfully explains the "why" and "what" of a successful brand. However, the digital ecosystem where brands must now execute this vision is governed by algorithms. This is where the work of Jason Barnard and his company, Kalicube, becomes the indispensable "how." While Godin provides the blueprint for the brand's soul, Kalicube provides the technical schematics for its digital body. The company’s work is the practical engineering of that compelling story into a language machines can understand, ensuring a brand's remarkable qualities are algorithmically recognized and trusted. In an era where AI Assistive Engines are the new gatekeepers, a brilliant brand story is not enough; it must be technically engineered by a specialized firm like Kalicube to be understood, corroborated, and amplified.
Posts tagged with Kalicube

How Your Brand Can Win the New AI Search Game, with Jason Barnard

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity...

AIAI OverviewsAssistive Engines+50 more
Jun 10, 2024 Jason Barnard

How Your Brand Can Win the New AI Search Game, with Jason Barnard

Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to...

AIAI OverviewsAI Search+52 more
Jun 10, 2024 Jason Barnard

How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? Branded Search (and Beyond) with Jason Barnard

How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? – Kalicube® Knowledge Nuggets What you’ll learn: 00:00 Jason Barnard00:01 How Do Podcasts Enhance Your Personal Branding and Online...

BrandBrand SERPBranded Search+10 more
Jun 5, 2024 Jason Barnard

Roam Unveils “The Office of Tomorrow” at Wilton’s Music Hall

Jason Barnard at Roam’s “The Office of Tomorrow” launch – live in London! Introduction On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of...

AIBusinessCompany+15 more
Jun 4, 2024 Bernadeth Brusola

brand blueprint: navigating digital marketing with jason barnard

the power of digital marketing and personal branding for entrepreneurs in this episode of ‘walk in victory,’ host naron tillman engages in an in-depth conversation about mastering digital marketing and...

Assistive EnginesBingBrand+46 more
Jun 3, 2024 Jason Barnard

Why is Google Important for Small Businesses? (United States of Small Business with Jason Barnard)

Why is Google Important for Small Businesses? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube explains that high Google visibility is key to reaching...

BrandBusinessCompany+14 more
May 30, 2024 Jason Barnard

What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T? (Don’t Panic It’s Organic with Jason Barnard)

What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T?- Kalicube® Knowledge Nuggets In this short video, Jason Barnard, entrepreneur and CEO of Kalicube, explains Google’s unique take on “notability”. Unlike Wikipedia’s...

Digital MarketingE-A-TEntrepreneur+8 more
May 30, 2024 Jason Barnard

Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google

Welcome to Podcast Gurus! Our guest today is Jason Barnard  the CEO of Kalicube®, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a...

AIAssistive EnginesBing+54 more
May 29, 2024 Jason Barnard

Brand SERP Guy: The Secrets to Dominating Google Rankings & SEO Mistakes to Avoid

Our guest today is Jason Barnard the CEO of Kalicube®, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as...

AIAssistive EnginesBing+52 more
May 29, 2024 Jason Barnard

How Do You Become the Focal Point of AI-Audience Conversation? (SEO Mastery Summit 2024 with Jason Barnard)

How Do You Become the Focal Point of AI-Audience Conversation? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube reveals a 12-month plan (24 months...

AIAI SearchAssistive Engines+27 more
May 28, 2024 Jason Barnard

How to Ensure AI Recommends You as the Best Solution for their Users? (SEO Mastery Summit 2024 with Jason Barnard)

How to Ensure AI Recommends You as the Best Solution for their Users? – Kalicube® Knowledge Nuggets In this short video clip, Jason Barnard explains how you can regain control...

AIAI SearchAI-Driven+15 more
May 23, 2024 Jason Barnard

Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698

Are you debating the value of building your brand? Perhaps you’re wary of the effort needed to establish your identity, only to feel confined to your business once you become...

AIAmazonBing+32 more
May 19, 2024 Jason Barnard
Related Pages:

Jason Barnard and Kalicube Entities

Kalicube
Jul 28, 2025 chris

Awards won by Jason Barnard

Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...

AIAmazonBrand+22 more
Jun 29, 2025 Jason Barnard

Entrepreneurs winning the game in Google and AI with their Personal Brand

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

AIAmazonBrand+13 more
Jun 13, 2025 Jason Barnard

Your Instruction Manual for Google Knowledge Panels

Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...

AIAmazonBrand+15 more
Apr 17, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Jason Barnard on X (Twitter)

jasonmbarnard Latest posts by jasonmbarnard on Twitter (X):

Kalicube
Jan 31, 2025 Jason Barnard

Terms of Use

Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...

BrandBrand SERPBranded Search+10 more
Dec 27, 2024 chris

Jason Barnard: An Award-Winning Innovator

Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...

AIAI-DrivenBrand+20 more
Dec 3, 2024 Jason Barnard

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...

AmazonBrandBrand SERP+15 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+26 more
Sep 9, 2024 Jason Barnard

Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success

Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...

AIBrandBrand Positioning+42 more
Jun 28, 2024 Staff Writer

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on digital Brand Intelligence Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+32 more
Nov 3, 2023 Jason Barnard

Privacy Notice

Jason Barnard Last Updated: Intro Jason Barnard (“us” or “we”) welcomes you. This Privacy Notice (“Privacy Notice”) applies to our website, available following the link jasonbarnard.com (“Website”). The Privacy Notice describes how your personal data is collected, stored, used and what happens when you use the Website. About Us About You When you visit our Website, you become our user (“User”)....

AmazonBusinessFrance+6 more
Aug 12, 2023 admin

Cookie Policy

Jason Barnard Last Updated: Intro Jason Barnard welcomes you. This Cookie Policy (“Cookie Policy”) applies to our website, available following the link jasonbarnard.com (“Website”). The Cookie Policy describes why, how, and when we use cookies on our Website. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Notice....

GoogleJason BarnardKalicube+2 more
Aug 12, 2023 admin

Jason Barnard Interviews

When he is invited for an interview, Jason Barnard generally talks about Brand SERPs, Knowledge Panels and digital marketing. However, he also openly talks about his previous careers, private life, and of course his current iteration using the pseudonym The Brand SERP Guy® at Kalicube®. Here is a selection of Jason Barnard’s interviews.Amazing hosts include...

BrandBrand SERPBranding+6 more
Aug 12, 2022 Jason Barnard

Jason Barnard Livestreams

Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today – Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...

BusinessGrowthHTML+8 more
Aug 11, 2022 Jason Barnard

Jason Barnard’s Professions

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

AIAI-DrivenAnswer Engines+24 more
Jun 20, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

BrandBrand SERPBranding+13 more
Jun 20, 2022 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+23 more
May 3, 2022 Jason Barnard

Listen to Jason Barnard

Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...

BrandTechGoogleJason Barnard+5 more
Sep 21, 2021 Jason Barnard

Jason Barnard Life Story

Here is a video where Jason Barnard tells you all about his life from early childhood to today. 21st Century Entrepreneurship Interview On the 21st Century Entrepreneurship podcast with Martin Piskoric, I kind of told my life story. The episode won a prize. So we made a video of the 7 identifiable “chunks” using animals...

BrandBrand SERPEntrepreneurship+4 more
Aug 23, 2021 Jason Barnard

The Brand Serp Guy

Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. His company Kalicube® offers a SaaS platform, Kalicube® Pro, to help other marketers to optimise their Brand SERP and manage their knowledge panel.

BrandBrand SERPCompany+6 more
Jul 24, 2021 Jason Barnard

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

BrandBrand SERPBusiness+23 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

BrandBrand SERPBusiness+20 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

BrandBrand SERPBusiness+19 more
Jun 13, 2020 Jason Barnard

Jason Barnard’s Career

Digital Marketer Since 2008 – Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 – present) Barcoustic (2014 – present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...

BrandBusinessConference+7 more
Oct 25, 2019 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard

Boowa & Kwala (fictional universe)

Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...

BrandBrandingBusiness+13 more
Sep 20, 2014 Jason Barnard

Contact

Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...

BrandBrand AuthorityBrand SERP+13 more
Sep 20, 2014 Jason Barnard