SEO
SEO (Search Engine Optimization) is the process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs).
Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers
A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes...
Update Your on-Page SEO to “Feed the SERP”
Extract from: 25+ Marketing Experts Share Genius Tips for 2019, published on MobileMonkey December 26, 2018 (Larry Kim) Article on MobileMonkey bringing together 25+ marketing experts on genius tips for...
What should SEO specialists learn in 2020?
Published on SEMrush October 2019 SEMRush interviewed experts at BrightonSEO and asked them a simple question: “What should SEOs learn to prepare for 2020?” Here is what Jason Barnard has...
SEO And The Rise of AEO
Where is SEO going in 2018? How does the advent of voice assistants such as Alexa, Siri, and Google change the search engine landscape? Are retailers equipped for the new...
The Most Damaging SEO Myths
Join Chris Green ( Strategic IQ ), Jason Barnard ( Kalicube® ) & Nitin Manchanda ( Trivago ) discussing the most damaging SEO myths, hosted by Craig Campbell. There are...
BBPTV Presents Jason Barnard Creator of the Series #SEOisAEO
Jason Barnard has chosen the term SEO is AEO yet this is NOT all he does. Join Me, Elaine Lindsay as we talk about his music, cartoons and more! Almost...
SEO Surgery India 2.4
SEO Surgery India with Nitin Manchanda, Aiden Carroll, Jason Barnard and Satish Kumar. Introduction of the experts and their favourite SEO aspects Live Site Audit of EatTreat.in by Jason Barnard...
SEO and Social Media: The State of Organic Traffic in 2019
The guests discuss about SEO and Social Media and the state of organic traffic in 2019. Webinar published by Semrush March 6, 2019. Host: Rebekah Radice. Guests: David Amerland, Mia Voss,...
5 Hours of SEO | Tips on How to Get Started with Affiliate Marketing
Craig Campbell, Judith Lewis, Harsh Agrawal and Jason Barnard go through some quick wins to help you get started with affiliate marketing, with on-page SEO tips and some link building...
Going Head to Head in a Competitive Niche Market
Monday we have 3 great speakers sharing the stage to show how they have surpassed their competitors in their niche, Jason Barnard, Frances Brown and François Georges. Jason Barnard is...
How Best to Use APIs - Unlocking the Insights
This Thursday our two experts Jason Barnard and George Svash will be giving us an interesting insight into How Best Use APIs - Unlocking the Inisghts. Jason is The Brand...
5 Hours of SEO | The Hidden Treasures in Your Brand SERP
If you want to convince a prospect searching your brand name, you need rich elements such as Video Boxes, Twitter boxes, Image Boxes, Knowledge Panel, Reviews… But how do you...
Jason Barnard - award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Industry Leaders / Experts Lists
Sometimes I get included in people to follow or industry leaders lists… I add some here when I find them.
Awards won by Jason Barnard
Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...
Academic Citations
This page lists academic papers and books that include citations to the work of Jason Barnard. The entries provide a record of the scholarly impact and influence of his research across various academic disciplines. Each citation represents an instance where his findings or publications have been referenced and utilized by other researchers in their own...
Your Instruction Manual for Google Knowledge Panels
Your Instruction Manual for Google Knowledge Panels THE simple step by step guide to getting and reliably managing your Knowledge Panel Paperback - April 16, 2025 by Jason Barnard (Author) Unlock the power of Google’s brain and take control of your digital identity Your Instruction Manual for Google Knowledge Panels is your practical, no-nonsense guide to owning...
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Jason Barnard: An Award-Winning Tech Innovator
Jason Barnard: awards >> A Groundbreaker in Edutainment: The Impact of Jason Barnard Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned two prestigious Davey Awards from the Academy...
Marketing Now
marketing now by david bain Published by author academy elite Jason has contributed to Marketing Now: 134 of the World’s Leading SEO, Online Advertising, and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip, authored by David Bain. This book brings together insights from top digital marketing experts worldwide, including Jason, offering strategies...
La Boîte à Outils du SEO
La Boîte à Outils du SEO by Benjamin Thiers Published by DUNOD Jason Barnard has contributed to La Boîte à Outils du SEO, a comprehensive guide to SEO techniques written by Benjamin Thiers and published by Dunod, a major French publisher. This book covers a range of SEO strategies and tools, making it an invaluable...
SEO series (2022, 2023, AND 2024)
The yearly SEO series by DAVID BAIN (2022, 2023, 2024, and 2025) Published by MAGESTIC Jason Barnard has contributed to Majestic’s yearly SEO series, an essential resource for SEO professionals that provides insights and strategies for each year. These books compile expertise from leading voices in SEO, including Jason Barnard, who shares his knowledge on...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Kalicube SAS
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard - award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard Livestreams
Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today - Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...
Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
About 12 Sing Along Songs… (music for children)
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
About Mawa
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
About Dawa
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.
#SEOisAEO (or SEOisAEO) - where did that term come from?
Jason Barnard’s Career
Digital Marketer Since 2008 - Currently CEO at Kalicube® Author Consultant Podcast host Conference Speaker Event MC / Presenter Webinars Musician(part time now, full time until 1996) Pascal Brothers (2017 - present) Barcoustic (2014 - present) Boowa & Kwala (1998-2008) The Barking Dogs (1989-1996) The Hurling Pilgrims (1988-1989) Stanley The Counting Horse (1985-1988) Voice Over Artist Boowa & Kwala (1998-2008) Screenwriter...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...