The Search Engine Results Page your audience sees when they google your brand name is called a Brand SERP…. and THAT is your new business card.
It’s vital to your bottom line since every single person who sees your “Google business card” is super important to your business. Existing clients, prospects, journalists, partners, investors… the list goes on and on and on…
If you want to retain that client, convert that prospect, get that investor on board… in short, convince any person who is sufficiently interested in your business that they make the effort to google your brand name.. then you need to make sure that your Brand SERP reflects YOUR brand message 100%.
Video and Published by: Kalicube. November 8, 2020.