How to integrate SEO into your digital strategy

In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there’s no point in having a separate SEO strategy any more and why chasing the algorithm is a fruitless approach.

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Published by Marketing Mindset Club May 18, 2021. Host: Sarah Sennett. Guest: Jason Barnard, founder and CEO at Kalicube.