Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

Tracking Multichannel, multi-device acquisition is a headache. More so in a world of Answer Engines and voice search. We’ll have a good look at those problems, and examine possible solutions. Then we’ll look how to most effectively leverage Brand across those channels and devices. This makes my head spin.

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Published by: Semrush. Host: Jason Barnard. Guests: Aiden Carroll, Stoney G. Melissa Fach. December 04, 2018